TVS Motor Company with a legacy rooted over 100 years, and backed by four decades of racing pedigree, has consistently built its brand’s foundation on the ethos of experiences around mobility and motor racing. With nurturing talent being at its forefront since 1982, TVS Racing announces its partnership with KidZania, one of the world’s leading edutainment theme parks to create a First-of-its-kind racing experience for young enthusiasts and riders. After successfully introducing its experience centre at KidZania, Mumbai, TVS Racing unveiled its state-of-the-art TVS Racing zone at KidZania Delhi NCR to open the world of motor racing to the racers of the future. Home to India’s largest race track-Buddh International Circuit, the launch of TVS Racing Experience Centre at KidZania Delhi NCR will be the ultimate stepping stone for young enthusiasts into the world of motorsports.
To further up its ante, TVS Racing has announced the launch of its first virtual championship at KidZania. This two-month long championship will be based on the participation and performance of young riders on the racing simulators, assembly zone and design challenges at the TVS Racing experience centres. Aimed at creating a thrilling feat through simulated experiences, the championship will showcase the motor racing ecosystem at a deeper level.
Backed by over 40 years of racing heritage and pedigree, TVS Racing started One Make Championship in 1994, and has thus expanded the program into four categories in India. This includes a Rookie category which focuses on nurturing talent from 13-18 years. TVS Racing has trained over 50+ rookie riders in the country since 2021. Additionally, TVS Racing organised the first ever Asia One Make Championship in 2022.
To introduce and promote racing culture in young minds while breaking myths and stereotypes about motor racing, TVS Racing introduces a tailored and curated experience zone for the new riders aged between 4 & 16 years. The TVS Racing experience zone at KidZania will offer a slew of interactive learning areas, knowledge sharing sessions and a mini track race arena.
Speaking on this partnership, Mr. Sudarshan Venu, Managing Director, TVS Motor Company, said, “TVS Racing has propagated and championed racing in India for over four decades. We are excited to further expand safe yet thrilling racing to customers around the world. Racing and video games offer fun and excitement, and we are delighted to be able to offer a great racing experience to kids through our partnership with KidZania!”
Vimal Sumbly, Head Business-Premium, TVS Motor Company, said, “We recently concluded a successful launch of our first experience centre in KidZania Mumbai, and are excited about the launch at the Delhi NCR centre. TVS Racing has always been at the forefront of promoting two-wheeler racing in the country, and we believe this unique experience will not only create a memorable experience for children but will also inspire and cultivate passion for racing in the next generation. Driven by the philosophy that inspiration starts young, and aspiration starts younger, we aim to offer a fun and interactive experience for children to learn and experience the joy of racing in a safe and controlled environment. In line with this, we have launched our first ever TVS Racing virtual championship for these kids, to experience the world of motor racing at KidZania and get the opportunity to explore it in-depth.”
Expressing his enthusiasm at the launch of the experience centre at KidZania Delhi NCR, Rahul Dhamdhere, Chief Marketing Officer-KidZania India said, “We are delighted to partner with TVS Motor in bringing this unique and immersive racing experience to the young riders, in Mumbai and Delhi NCR. This collaboration represents a remarkable synergy between two industry leaders committed to fostering the development of young minds through experiential learning. Through this centre, we aim to inspire a passion for speed, innovation, and sportsmanship while providing a safe and thrilling environment for children to explore. Designed to ignite the imagination and curiosity of all its attendees, the TVS Racing Experience Centre will provide an unparalleled opportunity for budding racers to step into the shoes of a racer. Following the edutainment path of KidZania, visitors at the TVS Racing Experience Centre can look forward to an engaging and educational experience that teaches them the importance of teamwork, strategy, and discipline in the world of racing.”
As a first in India, TVS Motor marks its foray into curating an experience zone at KidZania, with an aim to train and improve the riding skills of young riders, further instilling the maturity of understanding that racing is meant for the tracks. The partnership is an extension of TVS Racing’s commitment of promoting motorsports as a safe and thrilling experience in controlled areas, for passionate enthusiasts and young riders.
