VIDA, powered by Hero MotoCorp, is bringing back two of its popular brand properties, ‘Ghar Ghar EVOOTER’ and ‘VIDA VAKA VOOM’, with a festive-season campaign. The new campaign retains the familiar characters, distinctive energy and brand identity of both properties while introducing a refreshed festive setting.
The campaign features Anil Kapoor and Ranbir Kapoor reprising their established VIDA characters, building on their on-screen chemistry in a vibrant celebratory setting. Extending VIDA’s ongoing EVOOTER narrative into one of India’s key festive and consumer buying periods, the campaign culminates in the message, ‘Ghar Ghar Tyohar, Ghar Ghar EVOOTER’.
Through the festive refresh, VIDA aims to build on the familiarity of its established brand properties while connecting its electric scooter narrative with the spirit of celebrations and the festive buying season.
Commenting on the launch of this festive campaign, Siddhant Vora, Brand Lead, VIDA, said, “The festive season represents a high-intent period for mobility where consumer travel and purchase decisions naturally peak. We leveraged the established brand equity of Anil Kapoor and Ranbir Kapoor to scale the ‘Ghar Ghar EVOOTER’ platform into a larger cultural narrative. This approach ensures we maintain the highly recognizable ‘VIDA VAKA VOOM’ energy, driving deeper consumer engagement and top-of-mind recall during India’s largest festive celebrations and buying window.”
The decision to reunite the duo builds on the equity created around their characters since the launch of VIDA’s EVOOTER VX2 in July last year. Their familiarity makes the transition into the festive narrative feel natural, with their playful chemistry now set against the energy and togetherness of the season. Within this world, the EVOOTER moves beyond a traditional product showcase to become part of how people celebrate, meet, travel and bring the festivities home.
Link to the campaign film: Festivities begin with VIDA EVOOTER | Ranbir Kapoor | Anil Kapoor
The campaign also retains the high-energy spirit of VIDA VAKA VOOM, positioning the festive film as an evolution of the brand’s established communication. It brings together the energy of VIDA VAKA VOOM, the accessibility of the Ghar Ghar EVOOTER proposition, and the cultural relevance of the festive season.
Extending this festive narrative, the lineup of films will weave VIDA’s key product strengths, including its removable battery, high range, and ease of charging, into stories that position the EVOOTER as a stylish lifestyle choice for the season.
