
Maruti Suzuki India Limited (MSIL) announced that the FRONX SUV has achieved a new industry milestone, reaching 2 lakh sales in just 17.3 months. Launched in April 2023, the compact SUV has quickly become a favorite thanks to its exhilarating performance, futuristic design, advanced features, and multiple powertrain options.
This is the second significant benchmark for the FRONX, following its earlier achievement of being the fastest new model to reach 1 lakh sales in January 2024. The SUV gained the trust of its first 1 lakh customers in just 10 months, with the next 1 lakh added in a mere 7.3 months.
This latest milestone reinforces the FRONX’s reputation as a game-changing vehicle, offering bold styling, a tech-packed interior, and versatile powertrain choices.
Commenting on this milestone, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The remarkable success of the FRONX reflects Maruti Suzuki’s understanding of evolving customer expectations and our efforts to deliver products that exceed them. With a notable 16% YoY growth in FY25, this compact SUV has captured the attention of first-time buyers while becoming the preferred choice for those upgrading within the segment. The FRONX has struck a strong chord with today’s discernible SUV buyers looking for a thrilling turbo experience, futuristic design with a tech-loaded cabin and multiple powertrain choices. The option of a turbocharged engine with paddle shifters appeals to those looking for a more spirited and dynamic driving experience. We are confident of building on this success as we continue to innovate and provide exceptional value to our customers.”
Embodying ‘Thrill has a New Shape’, the FRONX has gained significant traction among customers in Tier 1 and Tier 2 cities, with NCR, Delhi, Mumbai, Kochi, and Bengaluru emerging as the top five markets.
Additionally, there has been a significant surge in demand for the FRONX Turbo variant, which is being appreciated by customers seeking a thrilling driving experience.
The FRONX stands out in the compact SUV segment on account of its distinct styling that combines bold exteriors with sharp character lines. Its spacious and feature-packed interior provides a premium driving experience with advanced gadgets such as the 22.86cm (9”) HD Smart Play Pro+ infotainment system, wireless Apple CarPlay and Android Auto connectivity, Head-Up Display, 360 view camera, wireless charging, and Suzuki Connect, enhancing convenience for today’s tech-savvy customers.