Kia India, a leading mass-premium automaker, has announced that it has crossed 1,00,000 paid subscription renewals for its Kia Connect platform in the country, achieving a strong retention rate of over 30% for connected car subscriptions. This milestone highlights growing customer confidence and continued engagement with Kia’s intelligent mobility ecosystem, even after the expiry of the complimentary three-year subscription period.
Globally, Kia continues to record an industry-leading enrolment rate of over 97%, underscoring the increasing importance of connected technologies among customers. The strong performance reflects rising demand for advanced digital features and enhanced convenience in everyday driving.
This achievement demonstrates the long-term value of Kia’s connected ecosystem and its ability to retain customers beyond the initial adoption phase. The growing renewal momentum also signals a shift in customer behaviour, with connected technologies becoming an essential part of the modern driving experience.
Commenting on the milestone,Atul Sood, Senior Vice President – Sales & Marketing, said, “Crossing the milestone of one lakh Kia Connect subscription renewals reflects the growing trust customers place in our connected mobility ecosystem. The continued adoption beyond the complimentary period highlights the everyday value we deliver through enhanced convenience, safety, and control. We remain committed to advancing our digital platforms for a smarter, more connected driving experience.”
Since its introduction in 2019 as UVO, now known as Kia Connect, Kia India has been at the forefront of the connected car revolution in the country. Over the years, the platform has evolved through multiple innovations including smartwatch connectivity, voice assistant integration (Alexa), Over-the-Air (OTA) updates, Surround View Monitor (SVM), Kia Connect subscriptions, and the latest Kia Connect 2.0, offering a comprehensive and future-ready digital ecosystem.
Today, Kia Connect has transformed from a feature add-on into a core ownership enabler, offering 100+ features across five key pillars—Navigation, Remote Control, Convenience, Vehicle Management, and Safety & Security. Advanced technologies such as the Connected Car Navigation Cockpit (CCNC), Digital Key, OTA software updates with Kia Remote Diagnostics, surround view monitoring, and multilingual voice recognition deliver a seamless, secure, and intuitive driving experience.
The strong renewal trend is driven by the tangible benefits that customers experience daily, including remote vehicle access, real-time diagnostics, enhanced safety, predictive alerts, and overall convenience. These capabilities not only improve peace of mind, but also make Kia Connect an indispensable solution for modern mobility needs.
Kia India also strengthening customer engagement through initiatives such as Drive Green, promoting sustainable driving practices, and the Kia Inspiring Drive (K.I.D.) Program, which enhances customer interaction and brand affinity through curated experiences.
The Kia Connect subscription is available through flexible data plans, designed to cater to varying customer needs, offering continued access to advanced connected features beyond the complimentary period at competitive pricing:
| Kia Connect Standalone | Kia Connect Basic | Kia Connect Premium | ||||||
| 1 Year | 2 Year | 3 Year | 1 Year | 2 Year | 3 Year | 1 Year | 2 Year | 3 Year |
| INR 1890 | INR 2890 | INR 3890 | INR 3590 | INR 5790 | INR 7990 | INR 4690 | INR 6890 | INR 9090 |
The continued market traction of Kia Connect reinforces Kia India’s position as a technology-firstautomaker, driving innovation in connected mobility. As vehicles become increasingly digitized, features enabling real-time connectivity, remote access, and enhanced safety are playing a critical role in shaping the ownership experience.
With continuous innovation, strong customer adoption, and a clear focus on digital mobility, Kia India is further strengthening its leadership in connected car technology. The brand has also surpassed 5 lakh connected car sales, further underscoring the scale and growing acceptance of its connected ecosystem in India.
