MG Motor becomes first automobile manufacturer in India to accept Model Dealer Agreement: FADA

This milestone of MG Motor marks the beginning of a positive change and adoption of best-practices for a progressive future of the Automotive retail business in India.

Manish Raj Singhania President FADA (Left) and Rajeev Chaba - President and M. D. - MG Motor (Right) - MG accepts Model Dealer Agreement of FADA

MG Motor India has become the first automobile manufacturer in the country to accept the Model Dealer Agreement of The Federation of Automotive Dealers Association (FADA), which provides retail partners with an equitable platform in the running of the auto sales business.

The association launched the model dealer agreement (MDA) in September last year with an aim to reverse what has been traditionally a “one-sided agreement” between automakers and their dealers and make their contract a more balanced one.

This milestone of MG Motor marks the beginning of a positive change and adoption of best-practices for a progressive future of the Automotive retail business in India. Keeping in line with the brand values of MG – Enabling exciting experiences every time, MG India has integrated technology in the entire customer journey and customer experience. Likewise, SAP with iTelligence has built one of its kind Dealer Management System – ‘Magnet’ and connected apps. This system hosts all information from the company, dealers, service centres and customers at one place. Automation and a highly responsive approach has enabled MG to develop mutually beneficial business opportunities along with the Dealer partners’ ecosystem.     

The development was announced at the 12th Edition of FADA’s Auto Summit 2023 themed “FIT & FUTURE READY,” and it provided an overview of the Indian Retail Automobile Industry. The summit provided a common forum for industry leaders, manufacturers, government officials, dealers, Industry analysts, academia, and various think tanks to discuss the changing dynamics of the Indian auto retail and service industry, upcoming business opportunities, and envisioning the industry’s future.