Apollo Tyres has launched premium European brand, Vredestein, in India.
The Vredestein brand of tyres, said a press release, will be manufactured at Apollo’s facilities in the country and will cater to the premium and luxury segment in passenger cars, while the two-wheeler tyres would cater to the super-biking segment.
Vredestein is entering India with tyres sizes of 15” to 20” in the passenger vehicle segment. While Vredestein Ultrac Vorti would cater to the premium luxury sedans like Mercedes, BMW, Audi, Land Rover and Volvo, Vredestein Ultrac would cater to the premium hatchback and sedans like Honda City, Maruti Suzuki Ciaz and Baleno.
The two-wheeler tyres from Vredestein, Centauro NS and ST, will cater to the entire sport touring and super sports range of motorcycles like BMW, Ducati, Aprilia, Triumph, Kawasaki, Suzuki, Honda and Yamaha.
Mr. Neeraj Kanwar, Vice-Chairman and Managing Director, Apollo Tyres Ltd, said, “India has been witnessing a high growth in the premium and luxury segment of cars, and also in the superbiking segment. This has prompted us to introduce this 100+ years old brand, Vredestein for the Indian customers. Vredestein is synonymous with premium styling and ultra-high performance, which are the two most important factors considered by owners of luxury cars and superbikes.”
