Apollo Tyres on March 16 introduced Apterra Cross tyres for the fast-growing compact SUV segment.
This is the first dedicated range of tyres that caters to the CSUV segment, the hottest selling segment of the decade, in the Indian automotive industry, said a press release.
Apterra Cross tyres are the outcome of an in-depth research to understand the exact usage patterns of CSUV owners/drivers, basis which the team at Apollo Tyres Global R&D Centre Asia, in Chennai, designed and developed the new tyres, it said further.
The Apterra Cross with its aggressive design is by far the best-looking tyre in the market for CSUVs and performs brilliantly under all conditions. From the quietest and most comfortable ride, to extra durability that ensures no compromises even when travelling through bad patches of roads, these tyres are a perfect combination of both comfort and style, added the release.
Mr Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd, said, “The rise of the compact SUV segment, priced affordably, has reinvigorated the dream of owning an SUV in the Indian market, and we being the segment creators in the tyre space, are looking at leveraging on this opportunity with a dedicated range of tyres for this growing segment. We have the first mover advantage with Apollo Apterra Cross, and we are targeting at a leadership position in this segment.”
