FADA initiates Dealer Satisfaction Study

The Federation of Automobile Dealers Associations (FADA) is initiating an annual Dealer Satisfaction Study in association with PremonAsia, a consumer-insight led consulting & advisory firm based in Singapore.

The study will serve the following objectives: to understand and quantify dealer expectations from OEMs; to measure how OEMs perform in meeting or do they exceed dealer expectations; to identify gaps that impact OEM-Dealer partnership across all key business aspects; to identify how dealers foresee the evolving automotive retail business and to provide actionable insights that OEMs & dealers can work together in enhancing their business partnership.

The report of the study will be released by end of June.

Mr. Vinkesh Gulati said, “I am delighted to announce that FADA in partnership with PremonAsia has initiated the most in-depth study which we are going to take in next few months. With a sizable sample, FADA – DSS will provide adequate representation from every quarter and cutting across all categories of vehicles. The study will also have a good demographic mix coupled with urban and rural balance.”

FADA Secretary Mr CS Vigneshwar, who heads this project, said, “This study comes at a crucial time when the industry is facing unprecedented headwinds. This is the first large scale study that is done for the dealers, by the dealers and from the dealers association to see how manufacturers are supporting their dealership networks.”

PremonAsia Founder and CEO, Mr Rajeev Lochan, said, “We are excited to partner FADA in offering 2021 Dealer Satisfaction Study, first of many new initiatives designed to serve the business needs of the automotive sector.”