Maruti Suzuki India Limited has announced the winners of the 9th Cohort of its flagship Accelerator program. This edition features six Indian startups—Frinks AI, mistEO, Adagrad, Com Olho, ProSolvr, and Eligere—alongside three German startups—Caire AI, Syn2Core, and Talonic—marking the debut of the newly launched Global Startups category.
All nine startups will now collaborate with Maruti Suzuki teams to execute proof-of-concept (PoC) projects, testing and refining their innovative solutions in real-world scenarios.
Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited said, “Startups bring fresh thinking and new ideas. Through the Maruti Suzuki Accelerator program, we have been working with them to co-create future ready solutions that enhance customer experience and drive operational efficiency in the automobile manufacturing and mobility space. The participation of global startups, this cohort onwards, marks a new milestone in this journey. It further supports our efforts to contribute meaningfully to ‘Make in India’ and ‘Startup India’ initiatives of the Government. We welcome the winning startups to join us in our mission to offer ‘Joy of Mobility’ to as many people as possible.”
This was the first cohort to include global participation, with 19 startups from India and 7 from Germany, presenting their solutions at the grand finale. The cohort witnessed startups showcasing innovative AI-powered solutions across diverse domains, such as cybersecurity, road safety, quality control, EV charging infrastructure, battery swapping, among others. These solutions have the potential to enhance operational efficiency and improve overall customer ownership experience, supporting Maruti Suzuki’s ambition to scale up its business operations.
Over the past six years, Maruti Suzuki has developed several initiatives to support startups in creating innovative solutions for real-world business challenges. The company has screened over 5,000 startups, engaged with 150, and onboarded 25 as partners. Key programs include the Maruti Suzuki Accelerator, launched in January 2019 to promote open innovation in mobility and manufacturing; the Incubation Program, introduced in August 2020 to support tech-driven startups shaping the future of mobility; the Mobility Challenge, started in June 2021 to engage growth-stage startups with advanced mobility solutions; and Nurture, a Pre-Incubation Program launched in 2023 for early-stage startups.
