Maruti Suzuki True Value launches the #SirfTrueValuePe campaign, emphasizing a hassle-free car buying and selling experience

True Value witnessed 13.1% increase in pre-owned vehicle sales and a 16.4% growth in direct-buying volumes since April 2024.

Maruti Suzuki True Value, India’s leading pre-owned car brand, is set to unveil five new brand films as part of the #SirfTrueValuePe campaign. Building on the success of the previous campaign, these films aim to further solidify True Value’s position as a trusted one-stop solution for seamless pre-owned car transactions, highlighting its reliability and customer-focused services.

Featuring Rajkummar Rao as the brand ambassador, the campaign seeks to enhance True Value’s image as the go-to platform for a transparent and dependable car buying and selling experience. Two of the films focus on True Value’s Direct-Buy feature, showcasing the hassle-free process of selling a car through the platform, with key benefits like timely payments and smooth RC transfers. The other three films emphasize the comprehensive services provided when purchasing a pre-owned car from True Value, including 376 quality checks, 3 free services, verified car history, and up to a 1-year warranty. These features ensure peace of mind and quality assurance for customers, whether they are selling or buying a pre-owned vehicle from True Value.

Commenting on the launch of the new TVCs, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The #SirfTrueValuePe campaign represents a significant evolution in how Maruti Suzuki True Value serves its customers, not just as a platform to buy pre-owned cars, but as the preferred destination for selling them as well. True Value has achieved an impressive 13.1% increase in pre-owned vehicle sales and a 16.4% growth in direct-buying volumes since April 2024, reflecting our strong market presence with over 55 lakh customers. The new brand films not only build on the trust we’ve cultivated over the years but also showcase our dedication to delivering an exceptional and transparent experience in buying and selling pre-owned cars. With a strong footprint across 591 outlets, we ensure that customers receive best value when selling and a complete peace of mind when purchasing a car through True Value.”

‘Gaadi Bikti Hai #SirfTrueValuePe’ commercials, Rajkummar Rao advises customers on the ease of selling their cars at True Value, showcasing benefits like timely payments and RC transfer. In the ‘Gaadi Milti Hai #SirfTrueValuePe’ films, he highlights True Value’s unparalleled buying experience, including 376 quality checks, free services, and a 1-year warranty for pre-owned cars.

The comprehensive 360-degree campaign will be rolled out across multiple platforms, including television, OTT channels, digital media, and social platforms to reach a wide and diverse audience.