Mercedes-Benz India has announced the return of its ‘Dream Days’ festive campaign for 2026. The nationwide campaign will run from August 11 through October 2026, offering customers a range of financing and vehicle exchange benefits across select models.
The campaign returns after its previous edition in 2025 and is designed to make luxury vehicle ownership more accessible during the festive season.
Mercedes-Benz Dream Days 2026: Financing and Exchange Benefits
As part of the campaign, Mercedes-Benz India is offering special financing solutions on select model lines, including a three-month EMI holiday for the GLA and GLC SUVs. Customers can also access financing options carrying an interest rate of 6.99% on select vehicle lines.
For the GLE and GLS, Mercedes-Benz has introduced a Key to Key exchange programme, allowing eligible customers to upgrade to a new vehicle after 24 months with zero down payment. The programme is complemented by trade-in schemes and the company’s existing STAR Agility+ financing option.
Adding to the festive appeal, select customers will also get an opportunity to win an F1 paddock experience with the Mercedes-AMG racing team.
Commenting on the campaign, Santosh Iyer, Managing Director and CEO, Mercedes-Benz India, said “The onset of the festive season brings optimism, aspiration and marks new beginnings. We are excited to bring back ‘Dream Days’, reaffirming our commitment to customers by offering innovative and rewarding financial solutions. ‘Dream Days’ campaign will support customers purchase decision with curated financial solutions like EMI holidays, attractive interest rates, Trade-in benefits, Key-to-Key benefits featuring upgrade to new model in future with zero downpayment and a host of other benefits. ‘Dream Days’ strongly underlines Mercedes-Benz’s unmatched desirability in the Indian automotive market, aiming to boost customer sentiment and create festive momentum.”
