SIAM brings spotlight on tyre care and road safety

Spreading awareness on tyre maintenance and its role in road safety, the Society of Indian Automobile Manufacturers (SIAM) and the Automotive Tyre Manufacturers’ Association (ATMA) have jointly initiated a tri-series on ‘Road Safety Advocacy’, an important initiative by the Ministry of Road Transport and Highways.

The first edition of the series was organized recently on a virtual platform. The lecture witnessed thematic presentations by industry leaders on tyre care and safety, said a press release.

Speaking at the session, Mr Rajesh Menon, Director General, SIAM, said, “Tyres are the most critical safety component for a vehicle and road safety and are one of the highly regulated automotive components. There have been a lot of discussions within the automobile industry on how can we localise the various components that we import. Tyres and natural rubber are amongst the major components. We are in the process of finalising our localization roadmap for Indian automobile industry and look forward to sustained engagement pertaining to the same.”

Mr Anshuman Singhania, Chairman, ATMA & CMD, JK Tyres and Industries, said, “Tyre industry in India has all along understood the need for safety and has been constantly upgrading for promoting sustainable mobility. It has been our consistent effort to ensure that tyres are central to all discussion about road safety, behavioural fuel efficiency, rider handling, etc. Tyres are unfortunately one of the most neglected parts of vehicle, but awareness is now growing. Road safety revolves around 3Es – education, engineering and enforcement and I would urge the industry to organise more such programms to educate the wider audience.”