TVS Motor Company (TVSM) – a leading global automaker that operates in the two and three-wheeler segment – has partnered with Gujarat Tourism to bring an unparalleled motorcycling experience to the ongoing Rann Utsav. As part of this collaboration, the company unveiled two exclusive ‘Rann Utsav’ edition custom motorcycles based on the TVS Ronin.
Recognized as a key driver of India’s tourism-led economic growth, the festival plays a pivotal role in shaping Viksit Gujarat for Viksit Bharat, aligning with the Prime Minister’s vision of Viksit Bharat @2047. By merging tradition with modernity, Rann Utsav has evolved into a platform that showcases India’s artistic heritage and contributes to sustainable development through cultural tourism.
Speaking about the partnership, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said: “At TVS Motor Company, we have always believed in blending lifestyle, adventure, and culture with our motorcycles. The Rann Utsav was the perfect backdrop to showcase the unique synergy between motorcycling and India’s rich artistic heritage. The ‘Rann Utsav’ edition of TVS Ronin motorcycles is a tribute to Gujarat’s vibrant traditions, seamlessly integrating the regional artistry into their design. This collaboration was a step towards celebrating the essence of riding with a cultural spirit and is our commitment towards the Prime Minister’s vision of prioritizing India’s tourism sector.”
Adding to this, Rajender Kumar, Secretary of the Tourism, Devasthanam Management, Civil Aviation & Pilgrimage Departments, Sachivalaya, Gandhinagar, remarked, “Rann Utsav has grown into one of India’s most iconic cultural celebrations, drawing millions of visitors and showcasing Gujarat’s rich heritage and unique landscape of white Rann on the global stage. In line with the Prime Minister’s vision of Viksit Bharat @2047, the festival plays a crucial role in driving cultural tourism and shaping Gujarat’s development. This collaboration with TVS Motor Company is a testament to how tradition and modern craftsmanship can come together to create something extraordinary, further strengthening Gujarat’s position as a premier tourism destination.”
Rann Utsav: A Cultural Spectacle
Rann Utsav, organized by Gujarat Tourism, is a renowned annual festival in the Rann of Kutch. What began as a three-day event in 2005 has evolved into a global attraction, celebrating the region’s rich traditions, folk music, dance, and craftsmanship. Visitors from around the world gather to experience the enchanting White Desert under the moonlit sky.
Experiential Highlights at Rann Utsav
In collaboration with Gujarat Tourism, TVS Motor Company curated exclusive experiences for TVS Ronin, TVS Apache riders, and motorcycling enthusiasts:
- TVS Adventure Zone – A thrilling hub in Tent City featuring adventure activities and a unique TVS Ronin Bike Installation symbolizing motorcycling and culture.
- Sunset Expedition – A scenic ride to Sunset Point, offering breathtaking views of the White Rann and key attractions.
- Celestial Sojourn – A mesmerizing star-gazing experience under the vast Rann sky.
- The Road to Heaven Ride – A picturesque morning ride through the heart of the Rann of Kutch.
- Cultural Immersion – Traditional art, folk music, and authentic Gujarati cuisine, bringing the essence of Rann Utsav to life.
