Kinetic Green on Monday launched its latest electric two-wheeler Zulu at Rs. 1 lakh to take on Internal Combustion engine (ICE) vehicles. The e-scooter is offered in six colour options including Pixel White, Insta Orange, UTube Red, Black X, FB Blue and Cloud Grey.
As FAME II subsidy is expected to end by March 2024, the price of electric vehicles is set to rise by 25%, Kinetic Green CEO Sulajja Firodia Motwani said during an interaction.
“We have done some financial innovation. Zulu is priced at ₹94,990 but will be offered at Rs. 69,000 through our new subscription model,” she said.
Ms. Motwani said, “Our priority is to attract ICE customers. This innovative structure will result in a reduction of 31% in acquisition cost and will also give a savings of Rs. 800 per month. “Zulu is an important addition to our EV portfolio. It is an affordable and innovative product aimed at the youth and GenZ,” she added.
The manufacturer of electric vehicles said it was a ‘Made in India’ product, except for the battery cells. The company plans to sell 40,000 units in 12 months and deliveries will begin soon. “Zulu can be charged up to 80% in 30 minutes and will have range of 104 km,” the company said.
Asserting that they would roll out more E2Ws in the coming months, she said the erstwhile Luna would be unveiled in an electric version in 2024, followed by a “high-performance scooter.” Currently, Luna is undergoing trials.
Ms. Motwani also unveiled a brand identity with the statement “planet at our heart” to propel green mobility. Kinetic Green also pledged to plant one crore trees across India to combat carbon footprint.
