Celebrating the women who are breaking barriers nationwide, Maruti Suzuki India Limited launched its new digital campaign ‘Arena Journeys’ under the Maruti Suzuki Arena brand. This initiative is aimed at celebrating the growing number of women drivers and influencers in vehicle decisions across the country.
In recent years, there has been a significant increase in the number of women taking to the roads and actively participating in vehicle purchase decisions. This trend reflects a societal shift where women are increasingly embracing independence and mobility. Maruti Suzuki Arena prides on winning over 9 lakh women customers through a relationship built on trust and reliability.
Commenting on the launch of the ‘Arena Journeys’, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, said, “As industry leaders, Maruti Suzuki India Limited is proud to shine a spotlight on the rising number of women taking charge of the roads. We are proud of the fact that over 9 lakh women buyers have found their right match with Maruti Suzuki Arena. More than 28% of women in FY23-24 chose the brand value of Maruti Suzuki as a reason to purchase. Arena Journeys is more than just a campaign; it’s a testament to the brand’s dedication to inclusivity, empowerment, and customer-centricity.”
The target audience for this initiative comprises women users and intenders with a modern, experimentative, and evolving mindset. With nearly half of the consumers being first-time buyers, Maruti Suzuki Arena recognizes the diverse needs and aspirations of women across the country.
About the Campaign: On the occasion of Women’s Day, Maruti Suzuki plans to have four well-known, dynamic women directors including Tanuja Chandra, Alankrita Shrivastava, Sonam Nair, and Tahira Kashyap Khurrana come together. These celebrated directors will narrate interesting stories of women, that will be written and directed in their unique styles. The protagonist of each story will discover something she’d been missing in her life, with a Maruti Suzuki Arena car playing a crucial role as their partner on Terribly Tiny Tales’ YouTube channel.
For this initiative TTT (Terribly Tiny Tales) will be the exclusive contest hosting and promotion partner, TTT is a content creator community and platform with over 558K+ subscribers on YouTube, 3.4Million followers on Instagram, and 1.6Million on Facebook. The platform has a strong reach in viewers across metro cities.
