Ashutosh Dugal has joined Hero MotoCorp to head the customer success function for its electric mobility brand VIDA, according to a recent LinkedIn update shared by the executive.
Dugal brings more than 25 years of experience in the automotive and mobility industries, with expertise across aftersales operations, customer service, support functions and network management.
His appointment comes at a time when Hero MotoCorp is expanding VIDA’s footprint in India’s rapidly evolving electric two-wheeler market, which continues to witness growing competition from established automakers as well as emerging EV startups. VIDA currently competes in the premium electric scooter segment with products including the V1 range.
Announcing the development on LinkedIn, Dugal said he is “looking forward to the challenge and opportunity to lead the customer success function of VIDA.”
Apart from his operational leadership roles, Dugal has also actively contributed to discussions around EV adoption, mobility transformation and the evolution of India’s aftersales ecosystem through industry insights and commentary shared on LinkedIn.
