Rajiv Rawat has joined Stellantis IAP (India and Asia Pacific countries) as the Head of B2B Business, effective November 11, 2024. With over 24 years of experience in the automotive industry, Rajiv has held key roles at Tata Motors, Hyundai Motors, Volkswagen Group, and the Jeep Brand. He is recognized for his expertise in business development, brand management, and sales leadership, consistently driving growth within leading automotive organizations.
Rajiv holds a B.Tech in Mechanical Engineering, an MBA in Marketing, and is an alumnus of IIM Calcutta. With his extensive experience in sales leadership and network expansion, he is poised to play a key role in strengthening Stellantis’s market presence, particularly in B2B sales across the India-Asia Pacific region, and supporting the company’s growth objectives in the region.
In his new role, Rajiv will report to Nirmal Nair, who leads the Asia Pacific International team from Malaysia and reports to Stellantis COO Ashwani Muppasani. Rajiv’s appointment is a key part of Stellantis’s strategy to strengthen its position in the highly competitive Asia Pacific automotive market. This move follows a series of recent leadership appointments, including Shailesh Hazela as MD & CEO and Kumar Priyesh as Head of the Jeep India Brand. Furthermore, Stellantis has named former Indian cricket captain MS Dhoni as the brand ambassador for Citroën in India, reinforcing its commitment to expanding its marketing efforts in the region.
Stellantis operates in India with a portfolio of brands including Jeep and Citroën. Formed in 2021 through a merger between Fiat Chrysler Automobiles and PSA Group, Stellantis aims to deliver a range of vehicles that cater to the Indian market’s evolving demands. With a focus on SUVs, especially with the Jeep brand, and compact cars through Citroën, Stellantis addresses various segments that appeal to a broad customer base.
To strengthen its position, Stellantis continues to expand its product lineup, tailor marketing efforts, and improve dealership networks across India. Despite the competitive landscape, the group aims to carve a niche by offering a blend of global expertise and locally-relevant products that align with the unique preferences of the Indian market.
