Maruti Suzuki Smart Finance (MSSF) online platform achieves a landmark milestone of facilitating one million car loans through its 23 finance partners, within a short span of three years. Since its inception in 2020, collaborating with its finance partners, MSSF has enabled hassle-free loans worth over INR 64,000 crores to customers across NEXA and Arena channels. MSSF is a cutting-edge AI-driven, end-to-end digitised platform that facilitates and enables customers to avail car finance in a convenient and transparent way.
Commenting on this milestone, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “Back in 2020, Maruti Suzuki was the first automobile company to introduce a multi-financier, end-to-end, digitised car financing online solution with Maruti Suzuki Smart Finance. In the last three years, this online platform has redefined the modern car-buying experience and currently about 35% of Maruti Suzuki customers avail car loans through Maruti Suzuki Smart Finance Portal, across Arena and NEXA channels. Customers are delighted by the ‘anytime-anywhere’ convenience of MSSF. Crossing over one million loan milestone, amounting to more than INR 64,000 crore through finance partners, is a testament towards our efforts to enhance the overall customer experience with new and innovative digital solutions.”
“We are thankful to our 23 finance partners who have helped us provide hassle-free financing solutions all over the country. This momentous customer centric journey is indeed a result of their unwavering support and partnership with our Smart Finance platform,” Added Srivastava.
