Kia Corporation achieved a new annual global sales record in 2024, delivering 3,089,457 vehicles worldwide—a 0.1% increase over the previous year.
Excluding special-purpose vehicles, Kia’s sales outside Korea rose by 1% year-over-year to 2,543,361 units. Meanwhile, domestic sales in Korea reached 540,010 units, marking a 4.2% decline.
In December 2024 alone, Kia reported a significant 11.8% growth in global monthly sales compared to December 2023, with a total of 240,537 vehicles sold.
Kia’s previous best yearly performance was recorded in 2023, with sales totaling 3,087,384 units. This included 2,518,016 units sold outside of Korea, and 563,660 vehicles in Korea.
The Sportage SUV topped the 2024 global sales rankings by model, selling 587,717 units, followed by the Seltos SUV (312,246 units), and the Sorento SUV (280,705 units).
The company’s best-ever annual sales was supported by the launch of competitive new models such as the Kia EV3, — as well as the new K4 sedan, and hybrid model of the Carnival MPV — along with stabilized industrial conditions and flexible business operations that increased vehicle production and supply.
In 2025, Kia is targeting global sales of 3,216,200 units. By region, the brand expects to sell 550,000 units in Korea and 2,658,000 vehicles overseas. Kia also expects to sell 8,200 special purpose vehicles.
Kia plans to solidify its EV leadership and maintain its sales momentum by expanding its EV lineup, successfully launching strategic models, and fostering the growth of its PBV business.
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