GSM launches Green GSM – Philippines’ First All-Electric Taxi Brand

Green GSM will commence operations in 10 out of 16 cities and districts within Metro Manila, serving over 13 million residents in the country’s political and economic hub. The service will feature an exclusive fleet of VinFast Nerio Green electric vehicles, delivering quiet, emission-free rides.

Green and Smart Mobility Joint Stock Company (GSM) has officially launched Green GSM, the first all-electric taxi service in the Philippines. This launch marks GSM’s entry into its fourth international market—after Vietnam, Laos, and Indonesia—and is a major step forward in its “Go Green Global” strategy, aimed at promoting sustainable mobility solutions across the world.

The grand launch took place at Quezon Memorial Circle in Quezon City, attended by H.E Ma. Cristina A. Roque – Secretary of the Department of Trade and Industry (DTI), Mr. Vivencio Bringas Dizon – Secretary of the Department of Transportation (DOTr), Mr. Frederick D. Go – Special Assistant to the President for Investment and Economic Affairs, Mr. Teofilo E. Guadiz III – Chairman of Land Transportation Franchising and Regulatory Board (LTFRB), Madame Joy Belmonte – Quezon City Mayor, H.E Mr. Lai Thai Binh – Ambassador Extraordinary and Plenipotentiary of Vietnam to the Philippines, and nearly 100 strategic partners across sectors including banking, transportation, energy, retail, and technology.

Green GSM will begin operations in 10 of the 16 cities and districts that make up Metro Manila – the Philippines’ political, economic, and cultural heartland, home to over 13 million people. The service will operate an exclusive fleet of VinFast Nerio Green electric vehicles, offering smooth, quiet rides and zero emissions.

The fleet’s signature cyan color, blending green (symbolizing sustainability) and blue (representing innovation), embodies Green GSM’s vision of a modern lifestyle that respects and protects the planet.

With Green GSM, every ride goes beyond just getting from point A to B — it’s a conscious choice for a greener tomorrow. By choosing electric mobility, riders actively contribute to reducing carbon emissions, air pollution, and noise, all while enjoying a premium, future-ready transport solution.

Operating to international standards, Green GSM delivers a five-star experience powered by professionally trained drivers, rigorously educated in safe driving, etiquette, and customer care. Every vehicle is equipped with the Secure to Safe (S2S) monitoring system, anchored by three core pillars:

  • Secure – real-time monitoring to proactively manage risks;
  • Safe – ensuring peace of mind for every passenger, with special focus on women, children, and the elderly;
  • Smart – leveraging AI to enhance operational efficiency, safety, and transparency.

Fares are transparently calculated through in-car meters and clearly displayed on the Green GSM app. Pricing is highly competitive and offers greater value compared to conventional ride-hailing services, ensuring comfort, convenience, and affordability for every ride.

With the message “Hello Philippines: Move Forward the Green Way”, Green GSM aspires to become a new symbol of smart and sustainable urban living in the Philippines – where everyday travel choices help build cleaner cities and healthier communities.

Mr. Nguyễn Văn Thanh, Global CEO of GSM, shared: “The Philippines marks a strategic chapter in our Go Green Global journey. But more than expanding to a new market, our true goal is to ignite a real transformation – shifting from traditional mobility to an electric future that is cleaner, smarter, and more socially responsible.”

Green GSM, the Philippines’ first all-electric taxi service, is now available via its mobile app (App Store and Google Play), hotline (02-7777-8080), street hails, and public pick-up points across Metro Manila. To celebrate the launch, users who register and take their first ride between June 10 and August 31, 2025, will receive 500 Green Points (worth PHP 500), redeemable over seven trips.

Founded in Vietnam in March 2023, GSM continues to lead sustainable transport in Southeast Asia, setting new standards for greener, smarter, and more civilized mobility across the region.