HERE Technologies, a leading location data platform, has partnered with Sony Honda Mobility Inc. (SHM) to redefine mobility with SHM’s electric vehicle brand, AFEELA. SHM will use HERE Navigation SDK for AFEELA’s digital cockpit and HERE SDK Explore for their mobile app, both powered by HERE’s unified mapping system.
AFEELA, a joint venture of Sony Group and Honda Motor Co., combines Sony’s digital expertise with Honda’s automotive innovation to revolutionize the EV market.
HERE’s unified mapping architecture enables SHM to enhance AFEELA’s software-defined vehicle with advanced features like state-of-the-art visualization, EV range management, and augmented reality. AFEELA offers a seamless, intuitive experience for drivers and passengers through:
• In-Vehicle Infotainment System: HERE Navigation SDK provides comprehensive guidance and navigation, enriched with EV-specific features and safety information across the vehicle’s digital displays.
• Mobile Application: The HERE SDK (Explore edition) powers real-time map updates in the AFEELA mobile app, seamlessly integrating AFEELA’s features into the digital lives of users.
By leveraging HERE’s unified mapping architecture, AFEELA plans to deliver a truly intuitive and personalized mobility experience that goes beyond standard navigation. HERE Professional Services brings together scalable products from HERE to support AFEELA’s intelligent architecture, which aims to transform mobility into an extension of the driver’s digital life.
Izumi Kawanishi, Representative Director, President and COO, Sony Honda Mobility said, “Navigation is an important component of AFEELA, and with HERE Navigation SDK, we are expanding beyond simple navigation to create an intuitive and personalized mobility experience. We look forward to bringing a new dimension to connected mobility through our partnership with HERE.”
Mike Nefkens, Chief Executive Officer at HERE Technologies said, “We are thrilled about our partnership with Sony Honda Mobility. This collaboration embodies a shared vision: to push the boundaries of mobility and redefine what the future holds for the software-defined vehicle. HERE is building a live platform that enables AFEELA to stay connected and shape its own uniquely connected digital cockpit experience. We believe that a connected guidance experience will be the foundation of all vehicles, moving us toward smarter and safer journeys in the future.”
