Tata Motors has transformed its India Design Studio in Pune, establishing it as a cutting-edge facility that sets new standards for collaboration, innovation, and efficiency.
This revamped studio joins Tata Motors’ other global design hubs in Coventry (UK) and Torino (Italy), bringing a deep understanding of the Indian market while remaining close to the company’s R&D and manufacturing centers. This strategic location enables the team to maintain design integrity through the final stages of product development, fine-tuning details and ensuring superior craftsmanship.
The Pune studio is poised to play a crucial role in developing products that cater to both domestic and international markets. A key feature of the new design space is the integration of advanced virtual reality (VR) technology alongside traditional clay modelling.
This innovative blend allows for more accurate visualizations of design concepts, streamlining collaboration across different disciplines. By merging digital and physical modelling techniques, the studio enhances workflow efficiency and ensures the delivery of high-quality design solutions.
 and Torino (Italy), bringing a deep understanding of the Indian market while remaining close to the company’s R&D and manufacturing centers.){kind=link}