JSW MG Motor India ushers in a new era of automotive luxury with the launch of MG SELECT, inaugurating its first Experience Centre in Delhi. Rooted in the philosophy of ‘Reimagining Luxury’, MG SELECT Centres will deliver immersive experiences, personalised services, and a showcase of iconic vehicles—blending modern luxury with innovation and sustainability for Indian car buyers.
Anurag Mehrotra, Managing Director, JSW MG Motor India, said, “Luxury consumption in India has grown exponentially in the recent years, with MG SELECT we aim to further create a niche for the luxury car buyers by redefining and elevating the car ownership journey. Our vision of redefining the Indian luxury automotive landscape aligns with our dealer partners and together we will create newer benchmarks by offering technologically advanced products and exclusive experiences.”
Inspired by spatial expression of art galleries, the MG SELECT Experience Centres are designed with sublime, earthy and infinite white scapes, each showroom exudes a surreal space that evokes clarity and seamless flow. With a focus on exlcusivity where less is more, the car takes centre stage as a piece of sculptural art immersing the car buyers.
Amit Garg, Dealer Principal, MG SELECT Delhi, “This centre transcends the traditional showroom experience to redefine automotive luxury for our discerning clientele in Delhi. This will also cultivate a community where every customer’s aspirations are realized and their patronage is genuinely cherished.”
MG SELECT Delhi, located in the Mohan Cooperative Industrial Area, marks the beginning of MG Motor’s luxury retail expansion. By the end of Q3 CY 2025, the brand will launch 14 centres across 13 key cities, including Delhi. Visitors can get an up-close look at the MG Cyberster—the world’s fastest MG—and the MG M9, the prestigious Presidential Limousine.
