CEAT Limited has introduced SecuraDrive CIRCL, touted as India’s first road-ready passenger car tyre made with up to 90% sustainable, bio-based materials. This marks a significant step forward in the company’s commitment to sustainable mobility in the automotive sector.
Developed at CEAT’s R&D facility in Halol, SecuraDrive CIRCL is available in two versions—one with 50% and another with 90% bio-based content. Both variants are engineered to meet industry benchmarks for performance, safety, and durability, ensuring no compromise on quality. The product is targeted at environmentally conscious urban consumers aged 25 to 45, especially in Tier 1 cities.
The launch is part of CEAT’s broader innovation and sustainability roadmap. Over the years, the company has introduced pioneering technologies such as CALM (for noise reduction), ZR-rated tyres, and Run-Flat tyres. The SecuraDrive CIRCL tyre is the latest addition to this growing portfolio of eco-friendly and high-performance mobility solutions.
According to Arnab Banerjee, Managing Director and CEO of CEAT Ltd., the development of a high-sustainability-content tyre that is fully road-ready marks a significant technological achievement. He stated that the product reflects India’s growing capability in sustainable manufacturing and supports the transition toward greener transportation.
Lakshmi Narayanan B., Chief Marketing Officer at CEAT, noted that consumer demand for sustainable products is rising, particularly among middle- to upper-income urban demographics. He added that SecuraDrive CIRCL aims to meet this demand by offering a tyre that balances environmental considerations with performance and safety.
The tyre incorporates several key technological innovations developed by CEAT. It features a Unified Biopolymer Inner Liner, a material design intended to reduce complexity in manufacturing and lower emissions. It also uses a Glycerol-Based Accelerator, which replaces petroleum-derived chemicals with a bio-based alternative in the vulcanization process. Additionally, the tyre includes an Anti-Static Silica Conductive Solution, a carbon-black-free formulation that maintains electrical conductivity to ensure static dissipation and passenger safety.
These features collectively contribute to the tyre’s high proportion of sustainable materials while maintaining functional performance.
CEAT stated that the SecuraDrive CIRCL is part of its ongoing efforts to integrate sustainability across its value chain, including sourcing eco-friendly raw materials and advancing circular economy practices such as end-of-life tyre recycling.
The tyres are scheduled to be available from September 2025 through CEAT’s premium retail outlets and authorized dealerships. Pricing is set at Rs 12,999 for the 90% sustainable variant and Rs 8,999 for the 50% variant.
