Vredestein, the premium tyre brand from Apollo Tyres Ltd, has officially opened its first exclusive retail store in Coimbatore, marking a key milestone in its expansion across India. The launch event was attended by the proprietor of Sri Subham Tyres and Alignment, which houses the new Vredestein outlet, alongside the Vredestein India team.
Known for its European heritage and expertise in the luxury tyre segment, Vredestein entered the Indian market in 2021, offering a range of tyres manufactured locally at state-of-the-art facilities. The brand focuses on delivering high-performance tyres tailored for India’s premium and luxury passenger vehicles, combining quality, innovation, and style.
On the opening of the new Vredestein store, Rajesh Dahiya, Vice President, Commercial, Apollo Tyres Ltd highlighted the strategic importance of the Coimbatore market, stating, “Coimbatore’s thriving community of auto enthusiasts makes it an ideal market for our tyre brand. Vredestein’s new store is designed to serve the city’s discerning motorists, offering a premium range of high-performance tyres for luxury cars and superbikes. Through superior products and exceptional service, we aspire to become the go-to destination for driving enthusiasts, building enduring relationships and accelerating sales growth.”
At the grand opening, guests were introduced to the store’s modern design and extensive premium collection. The immersive product displays featured the latest Vredestein tyres, emphasising their cutting-edge technology and exceptional performance. Organised by driving style — from tough off-road explorers to ultra-high performance road companions — the showcase helped customers find the perfect tyres for their individual journeys.
This exclusive store launch signifies Vredestein Tyres’ commitment to expanding its presence in the Indian market, offering high-quality products to discerning customers and enhancing their driving experiences.
