Ather Energy’s family-focused electric scooter, the Rizta, has crossed the 300,000-unit wholesale milestone in the domestic market within just 25 months of its launch, reinforcing its position as the company’s most successful product to date. Introduced on April 6, 2024, the Rizta has rapidly emerged as the driving force behind Ather’s expansion in India’s electric two-wheeler segment.
Estimated cumulative Rizta wholesales from FY2025 through April 2026 stand at 309,501 units. Deliveries began in July 2024, with the scooter reaching the 100,000-unit mark in just over 10 months. The 200,000 milestone followed in October 2025, while the latest 300,000-unit achievement was recorded by the end of April 2026.
The Rizta’s success has significantly reshaped Ather Energy’s product portfolio. Alongside models such as the 450X, 450S, and 450 Apex, the family-oriented Rizta has unlocked a wider customer base for the Bengaluru-based EV manufacturer. In FY2025, the scooter contributed 58 per cent of Ather’s total dispatches of 155,405 electric two-wheelers. Its share climbed sharply to 76 per cent in FY2026, during which Ather recorded all-time high sales of 260,070 units. Early estimates suggest the Rizta accounted for nearly 77 per cent of the company’s April 2026 dispatches.
The scooter also played a crucial role in Ather’s consistent quarter-on-quarter growth through FY2026. Company sales rose steadily each quarter, supported largely by strong Rizta demand. In Q4 FY2026, the scooter contributed nearly 64,159 units, helping Ather achieve its best-ever quarterly sales performance of 82,929 units.
Ather’s market share gains have been particularly strong across Middle and Rest of India regions, while South India continues to remain its strongest market. The company has attributed much of this expansion to the Rizta’s broad appeal among family-oriented buyers seeking practicality, comfort, and technology in an electric scooter.
Designed to compete with rivals such as the TVS iQube and Bajaj Chetak, the Rizta offers one of the largest seats in the segment, generous storage space, and multiple connected features aimed at everyday usability. The scooter has also benefited from Ather’s Battery-as-a-Service (BaaS) model, which lowers the upfront purchase price and improves affordability for customers.
The strong performance of the Rizta helped Ather Energy secure its position as India’s third-largest electric two-wheeler manufacturer in FY2026, behind TVS Motor and Bajaj Auto. The company also crossed the cumulative 600,000-unit retail sales milestone during April this year.
Looking ahead, Ather is preparing for its next phase of growth with new product platforms and expanded manufacturing capacity. Alongside the development of a new EL scooter platform, the company is working on the Zenith platform aimed at the emerging electric motorcycle segment between 125cc and 300cc.
To support future growth, Ather is significantly expanding its manufacturing footprint. The company currently operates two plants in Hosur, Tamil Nadu, with a combined annual capacity of 420,000 units. A new manufacturing facility in Chhatrapati Sambhajinagar, Maharashtra, will add an additional one million units of annual production capacity once operational. The first phase of the plant is expected to begin operations during the second half of 2026, ahead of the festive season.
