Cars24 to invest $20 million in AI startups through AI Labs

Cars24 has launched AI Labs, a new initiative aimed at building AI-first products and supporting founders developing transformative AI technologies. The company has committed $20 million in investments and will work with partners including OpenAI, AWS, and ElevenLabs to accelerate AI innovation

Cars24 announced the launch of AI Labs, a dedicated initiative focused on building AI-first products, supporting ambitious founders and helping shape the next wave of AI innovation. As part of this commitment, the company will invest $20 million in startups and teams building transformative AI technologies.

Artificial intelligence is no longer a future trend. It is rapidly becoming the foundation on which the next generation of products, companies and industries will be built.

Cars24 has witnessed that transformation firsthand.

Over the last few years, AI has become deeply embedded across the company’s operations, helping teams move faster, make better decisions and create better customer experiences. What began as experimentation has evolved into a core operating philosophy, influencing how products are built, problems are solved and businesses are scaled.

With AI Labs, Cars24 is taking that journey beyond its own walls.

The initiative is designed to help founders and builders turn breakthrough ideas into real-world companies. Through a combination of capital, mentorship, infrastructure, distribution opportunities, and access to leading AI technologies, AI Labs aims to become a launchpad for the next generation of AI entrepreneurs.

The initiative brings together partners including OpenAI, AWS, and ElevenLabs, creating an ecosystem where builders can access world-class technology, expertise, and support as they bring new products to market.

“Every major technology shift creates a handful of companies that go on to define the future. We believe AI is the biggest shift of our generation, and the opportunity ahead is far larger than anything we’ve seen before,” said Vikram Chopra, Founder and CEO, Cars24.

“Over the last few years, we’ve seen AI fundamentally change how we operate, build products, and serve customers AI Labs is our way of giving back to the ecosystem that is shaping this future. We want to back founders early, help them move faster, and support the people building things that seem impossible today but inevitable tomorrow.”

AI Labs will focus on three key areas:

Build: Creating AI-native products and contributing to open-source innovation.

Partner: Working closely with leading AI companies to accelerate adoption and experimentation.

Invest: Providing capital and support to startups building category-defining AI businesses.

Beyond investments, AI Labs will actively contribute to the broader AI ecosystem through hackathons, builder programs, community initiatives and open-source projects aimed at accelerating innovation and encouraging experimentation.

As AI reshapes industries around the world, Cars24 believes the next generation of globally significant companies will be built by founders who embrace AI from day one. Through AI Labs, the company aims to play a meaningful role in helping those founders succeed.

Founders, researchers and builders interested in working with AI Labs can learn more at labs.cars24.com.

Since its inception in 2015, Cars24 has been on a mission to simplify car ownership for everyone. Offering services such as buying, selling, loans, insurance, servicing and more, Cars24 is building an integrated automotive ecosystem for Indian consumers. Through Cars24 Financial Services, the company also provides vehicle lending solutions.