Ahead of the ICC Women’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL) has unveiled a new brand campaign starring its brand ambassadors, Smriti Mandhana and Jemimah Rodrigues. The campaign celebrates the determination, talent, and growing influence of women’s cricket while reaffirming Hyundai’s commitment to supporting the sport.
Building on the success of its ICC Men’s T20 World Cup campaign, “Deewane India ka Deewana Humsafar,” the new film carries forward the spirit of cricket fandom while presenting a fresh narrative centered on the rise of women’s cricket in India.
The campaign highlights the increasing admiration, encouragement, and belief that women cricketers are inspiring among fans across the country. Through the journeys of Smriti Mandhana and Jemimah Rodrigues, Hyundai aims to showcase the passion, resilience, and dedication that define the modern era of women’s cricket.
As excitement builds for the ICC Women’s T20 World Cup 2026, the campaign underscores Hyundai’s ongoing efforts to connect with audiences through the shared emotions of sport while celebrating the achievements of India’s leading women cricketers.
Rooted in a powerful narrative, the campaign challenges the long-held notion of cricket as a “gentleman’s game.” Through striking visuals and a bold message – “We took ‘gentle’ out of the game” – the film captures the determination, skill and dominance of women cricketers who continue to break barriers with their performance. It showcases how their passion is not only transforming the sport but also deepening India’s love for cricket.
Commenting on the launch of the new campaign film, Mr. Virat Khullar, Head – Marketing, Hyundai Motor India Limited, said, “At Hyundai, we believe sport has the power to unite communities, inspire dreams and create meaningful connections. The overwhelming response to our ‘Deewane India Ka Deewana Humsafar’ campaign reaffirmed the deep emotional bond between cricket and its fans. With the ICC Women’s T20 World Cup, we are proud to celebrate a new chapter of this passion by recognizing the growing influence of women’s cricket and the millions of fans who continue to champion the game. This campaign aims to celebrate that shift and spotlight the incredible journeys of players like Smriti Mandhana and Jemimah Rodrigues, who continue to break stereotypes and inspire millions. As a proud partner of the ICC, Hyundai remains committed to supporting this new era of cricket and standing alongside the champions who embody the true spirit of ‘Deewangi’.”
As part of its ongoing association with the ICC as a Premier Partner, HMIL will continue to engage fans through curated digital content and targeted outreach during the tournament, amplifying the excitement of the Women’s T20 World Cup and bringing fans closer to the game and further strengthening Hyundai’s emotional connect with cricket enthusiasts.
