VIDA, the electric mobility brand powered by Hero MotoCorp, has unveiled a refreshed brand identity, marking a significant milestone in its journey since its global debut in 2022. Alongside the rebranding, the company has also earned a place in the Asia Book of Records, highlighting its growing presence in the electric mobility space.
Since its launch, VIDA has evolved from offering a single premium electric scooter into a comprehensive mobility ecosystem. Its portfolio now includes family and commuter electric scooters, the DIRT.E off-road range, and the broader NOVUS future mobility platform.
Reflecting this evolution, the new visual identity underscores VIDA’s ambition to redefine everyday mobility through clean, intuitive, and dependable mobility solutions that seamlessly integrate into customers’ daily lives. The refreshed brand identity also reinforces the company’s commitment to innovation and expanding its footprint in India’s rapidly growing electric vehicle market.
At the core of VIDA’s refreshed identity is a new geometric ‘V’ lettermark, inspired by the logo of its parent company, Hero MotoCorp. Derived from the sturdy left pillar of Hero’s iconic ‘H’, the design symbolizes trust, engineering excellence, and scale while leaning forward at a 30-degree angle to represent progress and forward motion. The parallel design elements reflect the seamless blend of Hero’s legacy and VIDA’s vision for the future.
Complementing the new identity is “The VOOM”—a distinctive kinetic design language and electric sonic signature that creates a consistent brand experience across products and digital interfaces, from the vehicle itself to its dashboard.
The refreshed identity continues to prominently feature the “powered by Hero” endorsement, reinforcing the reliability and engineering expertise of the world’s largest manufacturer of motorcycles and scooters. Built around the philosophy that aspiration should be accessible rather than exclusive, the new branding also introduces a striking colour palette. A bold black-and-white wordmark conveys strength, clarity, and sophistication, while vibrant orange adds energy, optimism, and a sense of movement—together reflecting a brand that is rooted in trust and driven by innovation.
Commenting on this new brand identity, Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said, “True progress never stands still; it anchors itself in the deep roots of a trusted legacy to branch out into bold, new directions. When I launched VIDA in 2022, I called it the dawn of something special, meaning “Life”, was created to drive a positive impact and move us all forward meaningfully. Four years on, that purpose grew into a movement – a purpose to build a better world.”
Sharing her insights on the brand’s evolution, Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said, “Today’s customer is buying an upgrade to their life, and they expect it to be effortless, reliable and within reach. Our new identity is built for that customer, and for the breadth of what VIDA now offers. The V-Letter mark captures it best: Hero’s legacy and VIDA’s future, moving forward together. Hero gives our aspiration scale; VIDA gives that scale desirability. Together, we are making aspirations accessible.”
To mark the occasion on the launch of its new visual identity, VIDA has officially secured a spot in the Asia Book of Records for creating the largest brand logo. Covering a massive 35,292 sq. ft., this logo was created using VIDA VX2, VIDA DIRT.E K3, NOVUS NEX 1, and Hero XPulse.
The new identity will roll out in a sustained, phased manner across VIDA’s touchpoints – physical, digital and connected interfaces, including its upcoming product pipeline. The brand refresh marks the beginning of VIDA’s next chapter of growth – one built to bring advanced, dependable and desirable mobility within reach of millions.
