Hyundai Motor Company has extended its strategic partnership with Shell Lubricants through 2031, with the renewed agreement focused on advancing future mobility solutions and strengthening collaboration between the two companies.
The companies have signed a new five-year Global Business Cooperation Agreement, extending a partnership that dates back more than two decades to 2005. Under the renewed agreement, Hyundai Motor and Shell will explore new joint initiatives in future mobility, including expanded research and development (R&D), service marketing and motorsports activities.
The partnership will build on the companies’ existing collaboration in aftersales services, where Shell’s premium engine oils have been supplied to Hyundai customers across global markets. The two companies aim to further enhance aftersales service competitiveness and customer satisfaction through their continued cooperation.
Commenting on the agreement, Beom Seok Kang, Senior Vice President and Head of Global Service Sub-Division at Hyundai Motor Company, said the extended partnership will help both companies respond more effectively to changes in the future mobility landscape while creating greater value for customers.
The renewed agreement is expected to strengthen Hyundai Motor and Shell’s long-term global collaboration while supporting their efforts to develop solutions aligned with the evolving automotive and mobility industry.
What Areas Will Drive the Partnership Forward?
Going forward, Hyundai Motor and Shell will strengthen collaboration across multiple areas of the automotive business.
The companies will continue joint service marketing activities to enhance customer satisfaction globally. Alongside this, they will expand joint research and development efforts focused on next-generation mobility solutions. Key R&D initiatives include improving engine oil quality and advancing fluids and coolants dedicated to electric vehicles.
Lee Ming Seow, Vice President, Global Key Accounts and New Business Development at Shell Lubricants, said the partnership with Hyundai Motor has spanned more than two decades, supporting innovation, performance and customer value across global markets. He added that the collaboration has helped advance lubricant technology, support Hyundai Motor’s mobility goals and apply learnings from motorsport to real-world applications.
Looking ahead, the companies plan to expand their cooperation in areas including next-generation e-fluids, thermal management, digital innovation and high-performance mobility. By combining their expertise, Hyundai Motor and Shell aim to develop solutions that improve vehicle performance, efficiency and sustainability for customers worldwide.
How Does the Partnership Advance Motorsports and High-Performance Innovation?
As part of expanded collaboration in motorsports and high-performance vehicles, Shell, the world’s No. 1 lubricants supplier for 19 consecutive years, has broadened its partnership with Genesis, the luxury brand of Hyundai Motor Group.
Shell has been serving as a performance and innovation partner to Genesis Magma Racing in its debut season in the FIA World Endurance Championship in 2026, providing specialized lubricants and coolants for the GMR-001 Hypercar.
The partnership has also extended into the Hyundai N Division to co-engineer lubricants designed for high-performance engines and electric vehicles, offering Shell both a testbed for developing advanced products and a global platform to showcase its solutions to a community of performance-driven customers.
