Ashok Leyland, the flagship company of the Hinduja Group and one of India’s leading commercial vehicle manufacturers, has inaugurated a new Light Commercial Vehicle (LCV) dealership in Siliguri, West Bengal. This marks the company’s fifth LCV dealership in the state.
The dealership, operated by Happie Trucking, features a strategically located sales facility at Eastern Bypass Road, SBM Warehouse, Bhaktinagar, Siliguri, Jalpaiguri, West Bengal 734004. The main workshop for service and spare parts is situated at Debgram Warehouse, Thakur Nagar, New Jalpaiguri, Jalpaiguri, West Bengal 735135. Both facilities are equipped with advanced tools, quick service bays, and state-of-the-art infrastructure to provide an exceptional customer experience.
Ashok Leyland’s LCV lineup includes popular models like the BADA DOST, DOST, PARTNER, and MiTR, catering to a wide range of commercial vehicle needs.
Mr. Viplav Shah, Head of LCV Business at Ashok Leyland, expressed enthusiasm about the company’s expanded presence in the region, stating, “We are thrilled to strengthen our footprint in West Bengal and Eastern India, which have always been key markets for us. This region holds immense potential, and we are excited about the opportunities it offers. The new dealership in Siliguri is a significant step in bolstering our presence and building a strong foundation in this geography.
The success of our ‘DOST Range’ and the ‘BADA DOST’ highlights the robustness of our products and the extensive reach of our network. Our vehicles continue to receive an excellent response from customers, thanks to their best-in-class mileage, superior performance, and the comprehensive sales and after-sales support we provide.
We are particularly proud of our exceptional service retention, with nearly 70% of customers returning to our dealer workshops even beyond the warranty period. Our commitment to delivering top-notch customer service remains unwavering, and we are dedicated to enhancing satisfaction levels even further. This new dealership reflects our continued efforts to expand our reach and provide unparalleled service to our customers.”
Ashok Leyland’s products are launched to meet the evolving needs of Indian LCV customers by offering best-in-class technology at competitive costs. Now, there are more than five lakh LCVs across India.
