German luxury car brand Mercedes-Benz recently launched the ‘Made in India’ limousine Maybach S-Class 580 at a starting price of INR 2.5 crore (ex-showroom.) The company expects to sell 300 units by the end of the current year.
With the launch of ‘Made in India’ Mercedes Maybach S-Class by Martin Schwenk, Managing Director and CEO and Santosh Iyer, Vice President, Sales and Marketing, Mercedes-Benz India, Maybach S-Class 580 is described by the company as one of the technologically advanced vehicles ever to roll out of Mercedes Benz India’s production facility in Pune. The S-Class 580 will be locally produced in India but also has an imported variant S-Class 680, which can also be customized and can be enhanced by a two-tone paint finish with a dividing line done by hand for the highest quality, the company said in a media release.
The Maybach S-Class comes in two trim levels: the V8 powered S580 4MATIC Made in India and V12 powered S 680 4MATIC (CBU). The locally produced S 580 4MATIC starts from INR 2.5 crore, while the S 680 4MATIC is priced from INR 3.2 crore (both prices, ex-showroom) onwards.
Martin Schwenk, MD & CEO, Mercedes-Benz India, said, “The launch of the Mercedes Maybach S-Class underlines our focus on introducing the most desirable products for our Indian customers and exceeding the luxury offering introduced by the new S-Class.” “This limousine demands the ultimate perfection in automotive workmanship along with the most technologically advanced integration introduced with the new S-Class. Therefore, it is a moment of pride for us to roll out the S580 4MATIC version from our manufacturing facility today. It reiterates the implementation of advanced technology and flexible processes in our manufacturing process.” Schwenk added.
The Mercedes Maybach is known for its signature double M logo and the highly advanced engine and interior features. It also differs from its sister models when viewed from the side as it features a fixed quarter light in the C-pillar. Designed for new-age, tech-savvy customers who seek a personalized driving experience, as well as luxurious chauffeur drive, use the Level 2 Autonomous Driving with ‘Evasive Steering Assist and Active Brake Assist with ‘cross-traffic function’ that marks an auto safety milestone in India. It also features PRE-SAFE, belt bags, rear airbags, seat cushion airbags. Mercedes Maybach has a total of 13 airbags (including the 2 belt bags), the highest for any car in India.
Being the powerhouse of technology on wheels, the Maybach is extraordinarily quiet with its active road noise cancellation technology powered by Burmester 4D sound system and is equipped with GPF (Gasoline Particulate Filter) making it future-ready for upcoming stringent emission norms.
The limousine represents an epitome of luxury and comfort with features like NTG7 MBUX (Mercedes-Benz User Experience) Infotainment, four driving modes including the new ‘Maybach mode’. The Maybach S-Class comes enhanced with extended MBUX functions such as native speech recognition, personalization in lighting, temperature, etc. It also includes the URBAN GUARD Plus and the Car-to-X Technology for vehicle protection.