Expanding on the momentum of its ongoing campaign, Spinny’s ‘God Promise’—featuring cricket legend and strategic investor Sachin Tendulkar—takes to the streets with a nationwide transit and outdoor media push. From cabs and buses to high-impact billboards across major metros, the campaign brings Spinny’s message of trust to the heart of daily life, reaching people right where they live, move, and make car-buying decisions. The brand now goes beyond digital and TV, embedding itself in everyday moments of mobility.
Spinny’s simple, consistent creative approach extends to on-ground activation across India. From branded cabs in Delhi and public buses in Chennai, Bengaluru, and Pune, to Mumbai’s double-decker buses, the campaign appears in formats that connect with each city.
Like the films the OOH ads featuring Sachin Tendulkar are straightforward and subtle, sparking curiosity. ‘God Promise’ captures India’s cultural spirit — relatable and trustworthy for those buying or selling their car. With Sachin, trust becomes a true promise.
After millions of views and organic LinkedIn posts, the campaign continues its journey offline.
In Delhi, the campaign is visible through branded cabs, large-format hoardings, and outreach within RWAs. Mumbai’s iconic red double-decker buses carry the message across key routes, while city buses in Bengaluru, Chennai, and Pune ensure visibility along major commute corridors. In every city, the focus remains the same: to be present where people are thinking about cars — whether buying or selling
With this campaign, Spinny introduced a 3-year warranty with Assured+, an industry first, and reinforced its offering of 10,000+ cars, a 5-day money-back guarantee, and a best price guarantee for both buyers and sellers.
“At Spinny, trust is not a tagline — it’s something they aim to deliver at every touchpoint. Being visible in the everyday commute is important to us, because that’s where decisions take shape.”
With a visible presence in high-traffic locations and through the daily journeys of people across India, Spinny’s campaign underscores a clear message: trust is not just said — it’s shown.
