Volkswagen India has inaugurated its first-ever Performance Centre in the country, located on Mount Road, Chennai. Designed to elevate the customer retail experience, the centre caters specifically to enthusiasts of high-performance models like the iconic Golf GTI and the recently introduced Tiguan R-Line.
Additionally, Volkswagen inaugurated a second Performance Centre in the state—Volkswagen Chennai—further strengthening its footprint in Tamil Nadu. With these two additions, the brand now boasts 27 sales and 19 service touchpoints across the state.
These launches mark a significant step in Volkswagen’s strategic push to enhance retail experiences across India. By bringing the globally celebrated Tiguan R-Line and Golf GTI to the Indian market, Volkswagen is reinforcing its commitment to ‘Progressive Performance’ and offering Indian customers access to premium, world-class driving experiences.
Mr. Nitin Kohli, Brand Director, Volkswagen India,said, “The recent launch of global icons like the Tiguan R-Line and Golf GTI, are now serving to the elevated Indian customer aspirations. In sync with the strategy of premium and progressive performance, we aim to enhance our retail experience through these Performance Centres. The new touchpoints will help us engage with customers and prospects, delivering a more progressive and premium purchase experience.”
Commenting on the inauguration of the new Performance Centre, Mr. Arun Uppuswamy, Managing Director, Volkswagen Mount Road, said, “We are delighted to partner with Volkswagen India and launch the country’s first Performance Centre. With the new Golf GTI and Tiguan R-Line on display, we are delighted to welcome customers for an enhanced retail experience from Volkswagen, highlighting the brand’s latest premium, progressive, performance mobility offerings in an exquisite new ambience at our Mount Road showroom.”
The new Performance Centres have been designed and developed to offer customers a heightened retail experience focused on sight, sound, smell, touch and taste. These Performance Centres will cater to a discerning set of customers for the recently launched carlines – Tiguan R-Line and Golf GTI, delivering premium aesthetics and exclusive experiences. Volkswagen has also ensured that the manpower at these new facilities are well equipped to understand the technical capabilities and lineage of these iconic carlines.
