Mercedes-Benz India, the country’s most coveted luxury carmaker, has unveiled the EQS 580 4MATIC ‘Celebration Edition’—an enhanced version of its flagship electric sedan. Renowned for its class-leading aerodynamics, the EQS 580 continues to lead the charge in India’s Battery Electric Vehicle (BEV) revolution.
The ‘Celebration Edition’ commemorates the brand’s growing footprint in the premium BEV segment and the success of the EQS range, which has set new benchmarks in luxury electric mobility. Packed with advanced features like the cutting-edge MBUX Hyperscreen, opulent interiors, and segment-leading driving range, the EQS 580 redefines electric luxury.
This special edition introduces upgraded rear-seat enhancements, offering unmatched comfort, space, and indulgence—elevating the rear cabin experience to best-in-class standards for discerning Indian customers.
Mercedes-Benz Expands Boutique Luxury Retail with ‘Atelier Experience’ in Adyar, Chennai
Mercedes-Benz has inaugurated the ‘Atelier Experience’ by Sundaram Motors in Adyar, Chennai—its latest boutique luxury showroom in a key metro market. With this launch, the brand now offers bespoke retail experiences in New Delhi, Mumbai, Hyderabad, and Chennai.
The Adyar facility, Sundaram Motors’ 11th outlet across Karnataka and Tamil Nadu, is designed to deliver a personalized and immersive configuration journey under the MANUFAKTUR program. It caters to top-end customers with expert consultations and a focus on exclusivity and craftsmanship.
Spanning 3,800 sq. ft. of covered area on a 7,500 sq. ft. plot, the showroom is strategically located in an upscale neighborhood and can flexibly showcase sub-brands like Maybach, AMG, G-Class, and Mercedes-Benz. Its design allows for easy switching of brand elements to optimize display and customer experience.
This launch is part of Mercedes-Benz India’s ‘go to customer’ strategy, with plans to open 30 new or upgraded luxury touchpoints in CY 2025—19 of them within the next five months.
Key Highlights of the ‘Atelier Experience’ at Adyar, Chennai
Mercedes-Benz’s new ‘Atelier Experience’ in Adyar, Chennai offers a flexible, exclusive, and digitally immersive luxury retail environment. Key features include:
- Flexible Customization: Personalized wall designs tailored to individual models
- Exclusive Consultation: One-on-one sessions with specialized product experts
- Digital Immersion: Interactive tools for seamless car customization
- Strategic Urban Location: Centrally situated to bring luxury closer to customers
The showroom was inaugurated by Mr. Santosh Iyer, MD & CEO, Mercedes-Benz India, and Mr. Sharath Vijayaraghavan, Executive Director, Sundaram Motors—marking a significant milestone in the brand’s luxury journey.
“We are thrilled to launch the EQS 580 ‘Celebration Edition’ in tandem with our strategic network expansion in Chennai,” said Santosh Iyer, Managing Director & CEO of Mercedes-Benz India. “This dual announcement underscores our unwavering commitment to both product excellence and delivering an elevated customer experience.”
The ‘Celebration Edition’ reflects the rising demand for Mercedes-Benz’s top-end electric vehicles (BEVs), including the EQS sedan and SUV, the EQS Maybach SUV, and the G 580 with EQ Technology. As the brand continues to outpace market growth, its luxury BEV portfolio is regularly refreshed to meet evolving customer expectations.
Beyond vehicles, Mercedes-Benz is expanding its boutique luxury retail presence. Following the success of the exclusive Maybach Lounge in Hyderabad and the G-Lounge in New Delhi, the brand is now introducing the bespoke ‘Atelier Experience’ in Mumbai and Chennai. Here, customers can explore the MANUFAKTUR range of customizations, including physical material samples and a cutting-edge digital configurator.
“Hyper-personalization is a growing trend in the top-end luxury segment,” Iyer added. “With curated kits like the Maybach Kit and G-Class Kit, customers can enjoy a unique ‘physi-digital’ experience—seamlessly blending the physical and digital worlds while configuring their personalized Mercedes-Benz.”
Mr. Sharath Vijayaraghavan, Executive Director, Sundaram Motors commented: “We are extremely proud of our association with Mercedes-Benz known for its innovation, Leadership & Strong Legacy. With both brands having vintage over 100 years, the shared values of both the companies have paved the way for such formidable partnership of 25 years with several more years to come. Our eleven facilities are designed for customer convenience, and our eleven Sundaram Signature Service offerings provide flexible support to meet any additional customer requirements.”
