Hyundai Motor India on December 22 signed a MoU with Aditi Ashok, the 2020 Arjuna awardee and the world’s only golfer who has made cut in every major golf format.
Through this association, HMIL aims to strengthen the brand’s voice, spirit and innovative approach to further prioritise customer interests and create newer opportunities for the brand, said a press release.
As part of the two-year association, Hyundai will work closely with Aditi representing HMIL’s young and progressive imagery, it said further.
The partnership will be leveraged through a series of initiatives such as creating digital bytes and stills capturing her winning stories that will help consumers enjoy golf more.
Hyundai, said the release, is celebrating the spirit of Indian women sportspersons who are challenging the stereotypes and setting new benchmarks becoming inspiration for millions of women.