Jaguar Land Rover recently announced a new Open Innovation Strategy to accelerate next-generation technology and sustainability to support its Modern Luxury vision for the business, its partners, and customers. JLR also signed two partnership agreements in Brazil with Cubo Itau and Firjan, the company said.
Open Innovation will drive collaborations with startups, scaleups and like-minded external organizations on electrification, connectivity, digital services, metaverse, intelligent enterprise, manufacturing, supply chain and sustainability, a company release said.
François Dossa, Executive Director, Strategy and Sustainability, JLR, said, “With the launch of the Open Innovation platform, Jaguar Land Rover is looking at the entire mobility and sustainability ecosystem to offer an unparalleled customer experience, shaping the future of our industry, and paving the way to the future. We will explore everything from second-life batteries and circular economy to new fintech, insurtech and digital services, all aligned with Jaguar Land Rover, as the creators of Modern Luxury.”
As part of the new global strategy, Jaguar Land Rover will launch an innovation hub in the UK, in partnership with the corporate innovation platform and investor, Plug and Play. In addition, two separate partnerships with Cubo Itau and Firjan will provide access to the vibrant Latin American startup ecosystem.
The announcement is part of Jaguar Land Rover’s Reimagine strategy: to be the creator of the world’s most desirable, luxury vehicles for the most discerning of customers. By collaborating with innovators and sector experts, the Open Innovation programme will help the business identify digital services, products, tools, and processes for it to achieve its goal of net-zero by 2039 while creating new value chains for the business.
To enable Open Innovation, Jaguar Land Rover has appointed 70-plus ‘champions’ from across key business areas – including sustainability, engineering, design, research, and manufacturing – that will be at the forefront of driving the strategy, the release added.