Terra Motors, the Japanese electric vehicle OEM, has appointed its first L5 category dealership in India as part of its aggressive nationwide expansion. M.M. Enterprises in Varanasi will now lead sales and service for Terra’s L5 lineup in the region, featuring the flagship high-speed electric three-wheeler, Kyoro+, tailored for urban and semi-urban transport.
Following the Kyoro+ launch on May 27, Terra Motors witnessed a surge in interest with over 100 dealership enquiries in just two weeks—highlighting strong market appetite for high-speed electric autos. Priced from ₹3.65 lakh with zero down payment and offering a range of 200 km, the Kyoro+ aims to set new benchmarks in the segment.
To meet demand, Terra Motors is actively onboarding forward-thinking dealers across India, with a focus on upgrading existing L3 dealers and entering established L5 markets. The company is targeting 100 dealership partners across the country.
“This is more than just our first dealer appointment – it’s the stepping stone for our aggressive expansion strategy,” said Mr. Go Suzuki, Managing Director, Terra Motors India. “We are witnessing a shift in how cities approach clean mobility. With Kyoro+, we aim to lead this transformation by offering a product that is high on performance and accessible through flexible finance options like zero down payment. The appointment in Varanasi reflects the power of the product-market fit and our intent to grow rapidly across Uttar Pradesh.”
With many L3 (e-rickshaw) dealers facing regulatory restrictions in key city areas, Terra Motors is encouraging them to transition to the growing L5 segment. The newly appointed dealer, M.M. Enterprises, had been operating in the L3 category with one of the leading OEMs with strong sales volume, but identified the potential in L5 due to evolving local traffic norms limiting CNG and e-rickshaws on main roads. Recognising this shift, he was attracted to Terra’s L5 offering. Mukhtar Ansari, proprietor of M.M. Enterprises, shared, “We’re excited to partner with Terra Motors and introduce a product that ticks every box – mileage, comfort, price, and most importantly, financing for end customers.”
The Kyoro+ is engineered for efficiency and comfort with a range of 200 km, 5-year warranty, and on-road price starts from ₹3.65 lakh. Backed by Terra Finance’s zero down payment offer, it becomes one of the most compelling choices in the L5 passenger vehicle category.
This announcement is just the amplification of Terra Motors’ aggressive dealer network expansion for the L5 segment. We’re inviting established L3 dealers to upgrade with us and lead the L5 shift in your city. Be among the first in your region. The company aims to establish a strong footprint across key Indian cities by onboarding forward-looking dealers with EV OEM background.
