Daewoo, globally recognized for its engineering excellence, has officially entered the Indian automotive lubricant market through a strategic licensing collaboration with Mangali Industries Limited (MIL). The launch event, held at Le Méridien, New Delhi, marked the debut of Daewoo Lubricants—offering a premium range of high-performance products tailored for two-wheelers, passenger cars, commercial, and agricultural vehicles.
With a focus on reliability, durability, and user-friendly performance, Daewoo aims to make world-class quality accessible to Indian consumers. The new line sets a fresh benchmark in India’s lubricant industry, delivering solutions engineered for local driving conditions.
The high-profile event brought together leaders from the automotive and lubricant sectors, along with key stakeholders, to witness the signing and presenting of Licensee Certificate, while unveiling of Daewoo’s premium range of lubricants, built to win the diverse driving conditions in India. The collaboration aims to deliver advanced technology designed to extend engine life, improve fuel efficiency, and promote sustainable mobility.
Unveiling Daewoo Lubricants, Mr. Vineet Singh, Director – Strategy & Growth, Daewoo, mentioned – “Daewoo has always stood for innovation, trust, and performance. Through this powerful alliance between Daewoo and Mangali Industries Ltd., we are shaping the future of high-performance lubricants in one of the world’s most dynamic and demanding markets. With this launch, we embark on a long-term journey dedicated to empowering the Indian automotive industry.”
Mr. Sang-hwan Oh, DGM, POSCO – Korea, conveyed his enthusiasm about the launch and emphasized on Daewoo’s dedication to quality and customer satisfaction, ensuring that every product meets rigorous international standards while adapting to evolving demands of local consumers.
With this strategic move, Daewoo aims to redefine lubricant excellence in India, providing consumers with reliable, high-performing, and environmentally responsible products.
