Eicher Trucks, a unit of VE Commercial Vehicles, has begun supplying Eicher Pro X small trucks to Magenta Mobility, a leading logistics provider focused on sustainable mobility. As part of a phased rollout of 100 units, the first batch of 1.7T payload trucks will be deployed in key markets, including Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai. These vehicles will support Eicher Trucks and Magenta Mobility’s shared vision of sustainable logistics and further Magenta Mobility’s mission to decarbonize India’s supply chain.
Speaking on the occasion, Mr S S Gill, Chief Commercial Officer VE Commercial Vehicles, said, “Through this association with Magenta Mobility, we are driving the future of smart logistics with advanced, eco-friendly transportation solutions The Eicher Pro X range is designed to meet the growing demand for high performance, energy-efficient vehicles in the mid-mile and last-mile delivery sectors and aligns with Magenta Mobility’s focus on decarbonizing last mile mobility”
“Partnering with Eicher Trucks and Buses and integrating the Eicher Pro X trucks into our fleet marks a pivotal moment in our commitment to transforming last-mile logistics in India. This collaboration not only strengthens our ability to offer efficient, sustainable, and reliable transportation solutions but also aligns with our vision of delivering high-performance, eco-friendly options for our diverse customer base,” said, Mr. Maxson Lewis, Founder and CEO Magenta Mobility
Unveiled at the Bharat Mobility Global Expo 2025, the Eicher Pro X range marks Eicher’s entry into the fast-growing 2-3.5T segment, redefining last-mile logistics with best-in-class cargo space, energy efficiency, and driver-centric features like air-conditioned cabins and advanced safety systems. Co-developed with leading logistics players in key sectors such as e-commerce, FMCG, and parcel & courier services the Eicher Pro X is designed to serve the rapidly evolving needs of these demanding segments. Designed for city and near-city distribution, it offers an industry-leading turning radius and visibility. Eicher’s Uptime Centre provides 24/7 monitoring, AI/ML-driven remote diagnostics, and FOTA-enabled telematics for seamless updates. Integrated with the ‘My Eicher’ app, these vehicles ensure optimal performance, backed by a nationwide network of 1000+ touchpoints, 470+ service centers, and 7000+ parts outlets.
Magenta Mobility, with a fleet of over 2,600 electric vehicles across 18+ cities, is rapidly expanding its presence in India, strengthening its footprint in key markets while scaling its fleet to meet growing demand. With a focus on sustainable growth, the company continues to build a robust ecosystem, driving widespread adoption of electric mobility in logistics.
