Apollo Tyres Ltd has announced the renewal of its strategic partnership with Manchester United Football Club for another three years. This extension reinforces Apollo Tyres’ dedication to excellence, innovation, and its alignment with the values shared by one of the most celebrated football clubs in the world.
Since its inception 12 years ago, the partnership between Apollo Tyres and Manchester United has evolved into a powerful platform for global engagement. Together, the two iconic brands have connected with millions of fans through impactful campaigns and collaborative initiatives, creating meaningful value both on and off the pitch.
Over the years, this association has significantly strengthened Apollo Tyres’ brand equity—driven by the worldwide visibility and strong emotional connect of Manchester United’s passionate fan base. It has played a vital role in enhancing Apollo Tyres’ reputation, building consumer trust, and solidifying its position as a leading tyre manufacturer on the global stage.
The announcement follows the visit of Manchester United men’s first team players to Mumbai recently. Andre Onana, Diogo Dalot and Harry Maguire visited India to officially launch and kickstart activities for the 5th season of United We Play programme and engage with fans.
Neeraj Kanwar, Vice Chairman and MD, Apollo Tyres Ltd said, “We are thrilled to continue our association with Manchester United, a club that embodies passion, performance and global reach. Our partnership has been instrumental in amplifying our brand equity by aligning with a club that represents passion and perseverance. Together we will strive to create even more exciting experiences for fans, leverage new opportunities in digital and on-ground engagement, and strengthen our brand presence across key markets. We are also excited to expand our impact through a grassroots football initiative that aims to nurture young talent and promote access to the sport at the community level.”
Omar Berrada, Chief Executive Officer, Manchester United added, “We are delighted to extend our successful partnership with Apollo Tyres, a valued and long-standing member of the Manchester United family. During our 12-year relationship, we’ve not only created impactful global campaigns but also delivered meaningful initiatives at the grassroots level, from youth development to sustainable infrastructure.”
Omar further added “As we move into this next chapter, we look forward to continuing on our shared legacy — driving further engagement with our fans around the world and creating lasting value both on and off the pitch.”
The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative, designed to inspire and develop young football talent while promoting inclusivity and community engagement.
