Ashok Leyland, the flagship company of the Hinduja Group and one of India’s leading commercial vehicle manufacturers, has expanded its presence in Northeast India with the inauguration of two new Medium and Heavy Commercial Vehicle (M&HCV) dealership outlets in Assam. The new dealerships have been established in partnership with Bimal Auto Commercial Pvt. Ltd. and are located in Dibrugarh and Bongaigaon. The expansion is aimed at strengthening the company’s sales and after-sales support network across the state.
With the addition of these two outlets, Ashok Leyland now operates 26 M&HCV touchpoints in Assam, further enhancing customer accessibility and reinforcing its commitment to serving commercial vehicle operators in the region.
The new dealerships are expected to provide customers with a comprehensive range of sales, service and support solutions while contributing to Ashok Leyland’s continued growth in the Northeast market.
The new channel partner, Bimal Auto Commercial Pvt. Ltd., has inaugurated a modern 3S (Sales, Service and Spares) facility strategically located at Dinijan, Dibrugarh. Complementing this is a second facility in Bongaigaon, Assam further reinforcing Ashok Leyland’s growing presence and service network in the region.
Both facilities are equipped with state-of-the-art infrastructure and advanced service equipment, including wheel alignment machines, 10 quick-service bays at each outlet, pneumatic systems, accident repair bays, and mobile service vans. Backed by a team of highly trained technicians, the facilities are designed to provide customers with efficient, reliable, and seamless aftersales support, ensuring a superior ownership experience.
Ms. Madhavi Deshmukh, National Sales Head – MHCV, Ashok Leyland said, “Assam has always been an important market for us, and we are excited to further strengthen our presence in this region. Our relationship with customers is built on trust, performance, and shared growth. The two state-of-the-art facilities will enhance our ability to serve customers with superior sales and service experience. Together with our partner Bimal Auto Commercial, we are confident in our ability to meet the evolving needs of our customers in this region. We remain committed to delivering innovative mobility solutions while strengthening our footprint and building deeper customer relationships across key markets. This expansion reflects our long-term growth ambitions and reinforces our journey towards becoming one of the Top 10 commercial vehicle players globally.”
Mr. Rohit Sarawagi , Bimal Auto Commercial Pvt. Ltd. said, “We are proud to partner with Ashok Leyland in strengthening its presence across Assam and serving the region’s evolving mobility needs. These strategically located dealership outlets represent our shared commitment to bringing world- class commercial vehicle solutions closer to customers. Equipped with modern infrastructure and backed by a customer-first approach, the facilities will deliver a seamless ownership experience through best-in-class sales and aftersales support. Together, we are committed to providing reliable, end-to-end mobility solutions that empower businesses and address the diverse transportation needs of customers across the region.”
Ashok Leyland has one of the largest and fastest-growing networks in the commercial vehicle industry, and the company is expanding its brand presence through a robust network of dealerships and service centres to provide best-in-class after-sales support to its customers. The company will cover the major transport hub offering Haulage, Tractor trailers, ICV Goods, Tippers, Fully Built RMC, Haulage, and School/Staff Buses through these dealerships.
