Tata Elxsi, Qualcomm partner to boost SDV adoption with Snapdragon Platforms

Tata Elxsi plans to work with Qualcomm to develop VSoCs for Snapdragon Digital Chassis, aimed at cloud-native application development. At CES 2025, Tata Elxsi will demonstrate its AVENIR™ SDV suite integrated with Qualcomm's Snapdragon Ride Flex SoC, showcasing a cloud-native and virtualized approach to automotive software development.

Tata Elxsi has teamed up with Qualcomm Technologies to create virtual models of Snapdragon® Digital Chassis™ solutions for cloud-native app development. This collaboration, set to be showcased at CES 2025, will focus on developing a virtual ECU platform for automakers and Tier-1 suppliers, utilizing Snapdragon virtual system-on-chips (VSoCs) for advanced mobility solutions across passenger, commercial, and off-highway vehicles. 

Tata Elxsi aims to utilize the Snapdragon Digital Chassis VSoCs to help revolutionize the Software-Defined Vehicle (SDV) development process, enabling R&D teams to accelerate software development and validation. By reducing the dependency on hardware availability, this initiative aims to streamline and speed up product development lifecycles, ensuring that advanced mobility solutions reach the market faster and more efficiently.

At CES 2025, Tata Elxsi will showcase this process using the company’s AVENIR™ SDV suite of solutions integrated with Qualcomm Technologies’ Snapdragon Ride™ Flex SoC. The demonstration will highlight real-world use cases, including mixed-critical workloads for infotainment and advanced driver assistance systems.

“Our planned work with Qualcomm Technologies reflects Tata Elxsi’s leadership and investments in SDV technologies and the future of cloud-native automotive software development. Tata Elxsi’s AVENIR suite with Snapdragon Digital Chassis solutions offer a high performance, scalable solution for automakers to realize next generation of SDVs. This unique combination of world-class software and system expertise, virtualised models and ready-to-adopt SDV software offers OEMs a compelling and future-ready path to SDVs and next generation mobility,” said Shaju S, Vice President & Head of Transportation Business Unit, Tata Elxsi.

“Tata Elxsi’s demonstration of enabling Snapdragon virtual SoCs for early development in a cloud-native environment leveraging their AVENIR SDV suite offers the developer community a cost effective, early access to target hardware and reduces time to market for new application development. Access to leading edge, high performance heterogeneous compute environment in the cloud truly enables the future of pre-and post-production approaches to software development. It also facilitates continuous updates of new features throughout the lifecycle of the vehicle, enabling our partners to deliver a rich experience to the end consumer and build new business models,” said Laxmi Rayapudi, VP of Automotive Software Product Management, Qualcomm Technologies, Inc.