Toyota Kirloskar Motor (TKM) reached a major milestone in 2024 by posting its highest-ever calendar year sales, totaling 3,26,329 units. This marks an impressive 40% growth compared to the 2,33,346 units sold in 2023. The achievement highlights TKM’s dedication to delivering high-quality vehicles that cater to diverse market needs, resulting in a stronger market presence.
Out of the total sales, 3,00,159 units were sold domestically, while 26,232 units were exported, reflecting the company’s commitment to ‘Make in India’ for both the domestic and international markets.
In December 2024, TKM sold 29,529 units, marking a 29% year-on-year increase from the 22,867 units sold in December 2023. The domestic market accounted for 24,887 units, with 4,642 units exported.
Key Drivers of Success for Toyota Kirloskar Motor in 2024:
- SUV and MPV Segments: The Innova Hycross, Urban Cruiser Hyryder, and Hilux were key contributors to strong sales growth.
- New Launches: The introduction of the Urban Cruiser Taisor, All-New Camry Hybrid, and new grades and limited editions of existing models attracted new customers.
- Expanding Dealership Network: With over 1,110 touchpoints across India, TKM ensured greater accessibility and convenience for customers.
- Innovative Services: The launch of Toyota Used Car Outlets (TUCO) and the “T CARE” initiative, offering comprehensive services from presales to aftersales, enhanced customer experience and supported growth.
Commenting on the strong performance, Mr. Sabari Manohar – Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor said, “We are immensely proud to close 2024 with a record-breaking performance, achieving an impressive 40% year-on-year growth. The SUV and MPV segments being key contributors grew at 20% over the same period last year. We are also observing a growing shift of consumer preferences towards vehicles offering sustainability, value proposition of dependability quotient, enhanced safety and better resale value which is boosting our sales. This milestone reflects the trust and faith of our customers towards brand Toyota, the unwavering commitment of our dealer partners, and the relentless efforts of our team members.
As we shift gears into 2025, we remain committed to contributing to India’s automotive growth story by driving innovation, expanding customer touchpoints, and offering greener mobility solutions. Given the existing trend, we are confident of further consolidating our market position thus playing a larger role in driving sustainable mobility along with globalising India’s automobile manufacturing base.
On this occasion, we extend our heartfelt gratitude to all our stakeholders and wish everyone a prosperous and fulfilling New Year. Together, we look forward to continuing our journey of creating ‘Mass Happiness for All’ and driving sustainable progress in the industry.”
