In India, a life is lost to a road crash every four minutes—a silent epidemic that claims more lives than violent crime, terrorism, or natural disasters. Yet, it continues to be overlooked.
Determined to confront this crisis, CARS24, India’s leading full-stack auto-tech platform, has launched Crashfree India, a mission-driven non-profit initiative with a bold vision: to eliminate road fatalities in the country by 2040.
The initiative has already begun foundational work across five key pillars—data infrastructure, policy reform, road design, technology integration, and behavioural change—aimed at creating systemic, long-lasting impact.
Road deaths are not accidents—They’re Preventable System Failures
India currently accounts for nearly 11% of all global road crash deaths—the highest worldwide. These fatalities are not random accidents but the outcome of deep-rooted systemic issues: outdated infrastructure, inconsistent regulations, weak enforcement, and widespread public apathy. Through Crashfree India, CARS24 is calling for urgent, coordinated action to change the narrative and build safer roads for all.
Crashfree India will approach the problem through a systems-thinking lens, building long-term, scalable solutions across:
- Crash Data Infrastructure: One of India’s largest open crash data repositories: mapping blackspots, predicting high-risk zones and building AI-powered tools for public and government use.
- Policy Innovation: Working with transport departments and enforcement agencies to shift from reactive penalties to preventive, enforceable safety systems.
- Human-Centered Road Design: Partnering with civic bodies and urban designers to fix flawed layouts and engineering decisions that silently cost lives.
- Behavioural Change at Scale: Driving ground-up, hyper-local campaigns built on behavioural science and storytelling, not guilt, fear, or tokenism.
- Tech & Product for Safety: Building open APIs and digital tools for crowdsourced crash reporting, real-time alerts, and integrating safety scores into vehicle resale, financing, and fleet operations.
Crashfree India will also spotlight India’s Good Samaritan Law, which protects bystanders who help crash victims. While legal protection exists, awareness and trust remain low. The non-profit will build public confidence in the law, encourage response training and recognize individuals who step up in critical moments, turning hesitation into action.
Not Just a Brand Belief. A National Imperative.
For CARS24, Crashfree India is a natural extension of its long-term vision, ‘Better drives, better lives’, a belief that car ownership should be more than aspirational; it must also be responsible and safe.
Vikram Chopra, CEO & Co-founder, CARS24, said: “We have built a company that touches almost every part of car ownership in India. But if we stop at buying and selling, we’re missing the point.
Crashfree India is our most important bet yet, not to build a better business, but a better India. One where no parent loses a child to overspeeding, a drunk driver, or a broken signal. We may not reach zero quickly. But we’ll never stop moving toward it.”
Built with the Best Minds in Road Safety
Crashfree India is implemented by Vision Zero Trust and advised by road safety experts, Amar Srivastava and Deepanshu Gupta, co-founders of the Indian Road Safety Council (IRSC), India’s largest youth-led road safety movement. Their experience in policy and grassroots mobilization will help address core issues across infrastructure, enforcement and public behaviour. The aim is simple: replace fragmented fixes with long-term systems that work.
Crashfree India is now live and actively looking to partner with governments, NGOs, startups, think tanks, urban planners, academic institutions and citizens who believe road safety should be a national priority.
To collaborate, contribute, or report high-risk zones, visit www.crashfreeindia.org.
