Hindustan Zinc Limited, the world’s largest integrated zinc producer and one of the world’s top 10 silver producers, is witnessing a shift in metal procurement as businesses increasingly move from conventional buying practices to transparent, technology-driven platforms.
The company’s digital commerce platform, Vedanta Metal Bazaar, recorded more than 50% year-on-year growth in transaction value during the first half of FY27, highlighting the growing adoption of digital channels for metal procurement. The platform is helping make the process of discovering, pricing and purchasing metals faster, more transparent and convenient for customers.
The shift is particularly relevant for India’s manufacturing and MSME sectors, where easier access to raw materials and transparent pricing can help improve competitiveness. Through its digital commerce ecosystem, Hindustan Zinc enables customers across 500+ cities in 23 states to access its products and complete transactions digitally.
Speaking on the growing adoption, Mr. Amarendu Prakash, CEO, Hindustan Zinc Limited, said, “India’s manufacturing growth will require not only reliable access to raw materials, but also smarter and more efficient ways of procuring them. Through Vedanta Metal Bazaar, we are leveraging digitalisation to make metal buying simpler, more transparent and accessible, particularly for MSMEs that are integral to India’s industrial growth. By combining the reliability of an integrated producer with the agility of digital commerce, we are making it progressively easier for customers to do business with us and building a more responsive, future-ready buying ecosystem.”
Launched in 2022, Vedanta Metal Bazaar (VMB) is India’s first online metal marketplace, created to simplify and modernise metal procurement. The platform offers a seamless digital experience that allows customers to access live prices, place orders and manage end-to-end transactions with complete transparency, including digitised ledger reconciliation to simplify account management. With growing adoption across businesses nationwide, VMB is reshaping how metals are sourced across India.
The increasing adoption of the platform is also reflected in customer activity, with digital transactions growing over 40% year-on-year during the first half of FY27. VMB integrates multiple stages of procurement, from product discovery and real-time LME-linked pricing to order placement, payments, invoicing, dispatch planning and shipment tracking. The platform also offers Zinc Moolya and Lead Moolya, extending transparent, market-linked INR price discovery to customers, including MSMEs and small-volume buyers.
The strength of the digital buying experience is complemented by Hindustan Zinc’s diversified product portfolio. The company offers London Metal Exchange (LME) registered products including Special High-Grade Zinc, High-Grade Zinc, EcoZen – its low-carbon ‘green’ zinc, Prime Western Zinc, Continuous Galvanizing Grade Zinc, High-Grade Jumbo Zinc and die-casting alloys including Alloy 3 and Alloy 5, along with Special High-Grade Lead. As a fully integrated mine-to-metal producer serving customers across more than 30 countries, Hindustan Zinc combines digital access with supply reliability and certified quality, including Environmental Product Declaration (EPD) verification, BIS certification and REACH compliance for exports to Europe.
Hindustan Zinc continues to strengthen VMB with enhanced technology integration, live-pricing capabilities and access for international customers. As the platform evolves, the company is also exploring AI-led capabilities to make the buying journey more intuitive and personalised. With VMB, Hindustan Zinc is building towards a future where metal procurement is simpler, smarter and more transparent for every customer.
