Mercedes-Benz opens revamped MAR20X showroom in Coimbatore

This modern luxury facility creates an unparalleled emotive setting that matches the special atmosphere of our customers' first introduction to Mercedes-Benz.

(L-R) S.S.Ramasubramaniam EVP - Cars, Sundaram Motors, Lance Bennett, VP –Sales & Marketing, Mercedes-Benz India and Sharath Vijayaraghavan, Executive Director, Sundaram Motors at the inauguration ceremony.

Mercedes-Benz India has inaugurated the revamped Sundaram Motors dealership in Coimbatore. It integrates the MAR20X format, the modern retail format of Mercedes-Benz, based on the four pillars of Design, Architecture, Customer-oriented processes, and Digital enhancements, the company said.

Located on the Mettupalayam Road, the new facility has a dedicated MAR20X EQ display and exclusive corner for top end vehicles, the company said in a media release. “We are excited about the growth potential of Mercedes-Benz in Tamil Nadu. The TEV segment has witnessed a robust growth in Coimbatore, underlining the segment’s popularity. The revamped showroom will feature a dedicated Top End Vehicle and an EQ Display corner. We remain highly bullish on the potential of Tamil Nadu to become a leading luxury car market in the future and are confident of strengthening our footprint with the best of products and services for our discerning customers,” Lance Bennett, VP –Sales & Marketing, Mercedes-Benz India.

 “We are extremely proud of our long-standing association of 22 years with Mercedes-Benz, the most aspirational automotive brand across the globe. We are thrilled to excite our customers with this revamped MAR 20X facility in Coimbatore. This modern luxury facility creates an unparalleled emotive setting that matches the special atmosphere of our customers’ first introduction to Mercedes-Benz. With investment in this facility and another all new integrated ‘’3S’’ facility at Madurai under MAR20X guidelines, we continue focusing on our customer experience,” Sharath Vijayaraghavan, Executive Director, Sundaram Motors, said.

The showroom boasts of a stage car display along with a stage wall and series car display. There is a dedicated space for accessories & collections and MAR20X hospitality counter along with private and semi-private consultation areas, the release said.