CARS24 has announced that its newly launched all-women automotive hub in Saket, Delhi, has emerged as the top-performing hub across the Delhi NCR region within just its first month of operations.
The initiative, launched at DLF South Court in Saket, was designed as India’s first fully women-led automotive hub, with every role — from Car Advisors and Operations Managers to the Hub Head — handled entirely by women. The team was entrusted with managing sales, operations, financing, customer engagement, and vehicle deliveries while operating under the same targets, processes, and performance standards as every other CARS24 hub.
According to the company, the Saket hub outperformed all other hubs in Delhi NCR during its debut month, recording sales of more than 100 cars along with a financing penetration rate of 55 percent.
The initiative was created to address the long-standing gender imbalance in the automotive retail industry, where women continue to remain underrepresented across customer-facing and leadership roles. Earlier this year, CARS24 had revealed that while the company employed over 6,800 people, only 951 were women, with no women at the director level.
The company believes the success of the Saket hub demonstrates that the lack of women in automotive retail operations is not due to capability, but limited opportunities and representation on the showroom floor.
CARS24 noted that the all-women environment significantly changed customer interactions and buying experiences, creating a more comfortable, trust-driven, and less transactional atmosphere for buyers.
The company also emphasized that the women leading the Saket hub were selected based on merit and operational readiness, rather than as part of a symbolic initiative. The hub was launched as a full-scale operational pilot, where the team independently managed every aspect of the business without support handoffs.
Following the strong response and operational success in Delhi, CARS24 plans to expand the concept to Mumbai and Bengaluru, with future plans also including women mechanics as part of the initiative.
The long-term vision, according to the company, is to normalize women-led operations within the automotive industry so that such initiatives eventually become standard practice rather than exceptions.
