Honda Cars India Ltd, leading manufacturer of passenger cars in India, kick-started its celebrations to commemorate 25 successful years of Honda City in India. Honda City started its journey in India in 1998, and now in its fifth generation avatar, has remained the longest running mainstream model in the Indian automotive history.
The Honda City is an extremely strong aspirational brand for achievers and enjoys huge brand loyalty amongst its customers. Synonymous with the brand Honda, the City has been a key pillar of business for HCIL since the inception of the company, and has cumulatively provided pride and joy of driving to more than 9 lakh customers in India and its export markets. India is the largest and most important market for Honda City sedan, currently accounting for over 28% of the car’s sales in Honda’s Asia Oceania region (Jan-Aug’22). In line with the Honda’s global vision to realize carbon neutrality and zero collision fatalities by 2050, HCIL launched the Honda City e:HEV in 2022, which marked the beginning of Honda’s electrification journey in India.
Speaking about the milestone achievement for Honda City in India, Mr Takuya Tsumura, President & CEO, Honda Cars India Limited said, “This is a landmark year for Honda brand in India. Our most successful model Honda City is among the most loved car brands in India. As the model turns 25 years young, we express our gratitude to all our customers and partners who have supported us over the years and invite everyone to continue to be with us on the journey ahead.
Honda City’s Silver Jubilee celebrations are being organized across our pan-India dealer network of 330 facilities in 242 cities and we are taking this opportunity to engage with our consumers and Honda City fans. A communication campaign around this special milestone will also be promoted extensively on digital and social mediums.” “Further to the launch of the 5th generation City in 2020, we also introduced Honda City e:HEV this year as India’s first mainstream model with Strong Hybrid Electric Technology. This model will play a key role in Honda’s electrified vehicle plans in the country going forward,” he added.
Honda City was developed as an Asian model, which became a global brand and is now sold in 80 countries. The cumulative sales of City series are currently 4.5 Mn units globally. The City’s strong popularity is testament to the pioneering work of Honda engineers over the last several decades, as each generation of Honda City reinvented itself according to the evolving needs and aspirations of the consumers setting new benchmarks in design, technology, performance, safety, space and comfort.
Each Honda is created with exacting attention to detail, innovation in design and unmatched engineering, making Honda one of the most admired, respected and cherished automobile brands world over. The Honda City bears the same pedigree and provides a fine combination of Fun to Drive, Comfort, Stability, Unparalleled performance and a host of safety technologies that are hallmark of every Honda automobile.
With its five cutting-edge generations leading the way in terms of design, technology, safety & comfort, Honda City has carved a name for itself in the Indian automobile industry for 25 years. Aspirants and enthusiasts alike have praised the Honda City since its debut in 1998.