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Remsons gets new brand identity

Remsons Industries, the automotive component manufacturer, has unveiled its new logo and brand identity.

Amit Srivastava, group chief executive officer, Remsons Industries, said, “We have put in place various measures to upgrade the key pillars of our company. People, Structures & Technology. An important peg in this journey is the brand interface. It needed a refresh, in line with our overall intent and business vision.

“We could not have found a better partner than Arijit Ray, founder and chief executive officer, The Unlock Company, who led his team, collaborated with us to harmonise our brand ethos with our future ambition to create a refreshing brand logo identity and philosophy. The distinctiveness of the logo along with the philosophy of Lets Make Great, gives us the right brand platform to leapfrog into the future.”

Rahul Kejriwal, executive director, Remsons Industries, said “While it is important to push ahead on our resolve to move onto the next orbit of growth, it was important to get the right brand voice. We were looking at an agency partner who could understand our culture, intrinsic DNA, the foundations that built our company and then create our new logo and brand philosophy” Ray said, “The centrepiece of our strategy was to create a distinctive logo and make it represent a refreshing brand attitude. The handcrafted specially designed typography represents the solidity, the sharpness of intent and commitment to technology of the organisation. It brings to light the interconnectedness each automotive part has to the whole and the seamlessness with which Remsons intends to harmonise its business ambitions with the vision and aspirations of its customers, partners, employees and society at large.” “We wanted the brand to stay away from the conventional identifiers of the category by giving it a distinctive attitude. We are quite confident that this logo identity and communication will create a new benchmark in the B2B space.

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